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Collectives In: Brand Purpose & Positioning

Dan Clifford
Partner

Dan has 20+ years of successfully creating and driving iconic brands through profitable customer growth and innovation. He's spent the majority of his tenure in B2C omni-channel business models focused on understanding the customer, strategically differentiating brands and forging lasting customer relationships.

Frank Mertens
Interim CMO / Chief Brand Officer

Frank Mertens is a seasoned senior global marketing & brand-building leader & advisor, with deep expertise in digital, Ecommerce, and omni-channel storytelling

Grace Maier
PR Specialist

Grace is an award winning, hardworking and goal-driven brand marketing, public communications and digital brand strategy manager with 15 industry awards and over 9 years of experience. She specializes in retail, lifestyle, consumer, aviation and travel, health and wellness, and beauty.

Caleb Ludwick
Copywriter and Brand Developer

Caleb is a Brand Voice Director and Copywriter based out of Denver. He works closely with agencies and in-house marketing teams for clients like Square, IDEO, Amsale, BlueCross Blue Shield, Yellow Freight, and Scripps Networks.

Michael Bayler
Growth Strategy

A thought leader and growth strategist, bringing profound customer insight to challenges of brand vision, mission, and purpose, for clients including The Royal Bank of Scotland, The Coca-Cola Company and Warner Bros.

Ray Smale
Interim CMO

A Marketing expert, Ray built his career supporting companies across various sectors solving strategic marketing challenges for brand name companies such as General Mills, Thomson-Reuters and Kaplan.

Tavis Salazar
VP Brand Strategy & Business Development

Senior brand executive leading creative direction across digital and traditional channels for both agencies and in-house creative teams including BlueCross BlueShield of Tennessee.

Stacey Groth
Brand Identity & UX Expert

Expert in art direction, digital design, and user experience with extensive agency background. Highly skilled in brand identity creating ID systems. Recent brand work: World Airways, Innovaccer, MeWe Nutrition.

Julie Mantis
Partner, Brand Strategy and Digital Marketing

Veteran Brand Strategist with deep proficiency in brand architecture articulation and providing teams with briefings and brand development oversight. Recent brand work: Jungle Island, World Airways, Bugaboo.

Karen Lithgow
Partner, Brand Strategist & Interim CMO

A global marketing leader and brand strategist that innovates and transforms businesses, teams, and culture for brands such as ADT, Vera Bradley, and Western Union.