Software & SaaS
Our experts have 100+ years of proven leadership guiding B2B SaaS companies to achieve bookings and ARR targets.
After finding product-market fit, software companies often struggle to scale. Our sales and marketing leaders have proven track records developing and executing Go-To-Market strategies tailored to each client’s Ideal Customer Profile and buyer personas.
With experience across many verticals, we specialize in crafting demand gen programs to boost pipeline generation, implementing account-based marketing to align sales and marketing, optimizing the funnel to ensure lead quality and velocity, and retention tactics to minimize churn.
From sales and marketing assessments to interim leadership, Chameleon Collective can provide hands-on expertise to ensure you execute flawlessly and unlock growth potential.
Software & Saas Skills & Services
OUR CORE AREAS OF FOCUS
Chameleon Collective is able to leverage its diverse set of experts to affect change across your business from strategy to execution in a way that few companies can through software and saas marketing.
We lead your organization through periods of transformation and growth.
- Organizational structure and alignment
- Interim leadership
- Resource and capabilities assessment
- Demand gen and retention
- Lead generation strategy and execution
- Sales optimization and execution
Go To Market Strategy
We align Sales and Marketing to target the right prospects together.
- Market sizing and segmentation
- Data and market research
- ICP and persona development
- Positioning strategy
- Account Based Marketing Services
- Customer journey mapping
- Channel strategy
- Market fit assessment
- Competitive intelligence
We drive immediate results with hands-on expertise.
- Performance measurement
- Pipeline coverage and tracking
- Sales stages and lead qualification
- Lead nurturing
- Content strategy development
- Digital marketing
- Marketing automation
- Event marketing
- Product marketing
- Sales enablement tools
- Design & copywriting
- Integrated campaign development
We develop and strengthen your company’s brand.
- Brand positioning
- Brand articulation
- Brand guides and systems
- Product architecture
- Identity design
- Style guides
- Messaging tone/voice
Meet the team
An interim revenue leader with 25 years of global strategic leadership experience in high-growth B2B SaaS companies.
A veteran strategist, operator and storyteller, Nick has developed marketing plans, brand/content strategies, and recruited and managed teams as a B2B SaaS CMO, agency exec and individual advisor.
An interim marketing leader with deep expertise in B2B SaaS and e-Commerce who has successfully built and scaled global marketing teams for Shutterstock, JW Player, Movable Ink, and Barnes&Noble.com.
An interim marketing leader with deep expertise in customer data analytics who has led growth strategies for companies like Salesforce, LiveRamp, Jumptap (now part of AOL), and Waystar.
The following work represents a cross-section of our relevant experience:
We adapt. We scale. We help grow successful businesses.
Find out if Chameleon Collective is the right partner for you.