• Written by Guest Contributor
• Categorised Growth Marketing

A click-through rate (CTR) is a metric that demonstrates as a percentage that measures how many people clicked the ad to…

• Written by Guest Contributor
• Categorised eCommerce, Growth Marketing

Conversion rates should be your first, second, third, and fourth priority in the world of eCommerce. The biggest brands in the business dedicate enormous amounts of resources to increasing their conversion rates (due to the almost unbeatable ROI it provides). And if you want to compete, you need to optimize yours too.