Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential for those businesses who rely on organic traffic and search queries to make sales. Source Why, […]
I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed opportunity I have seen with nearly every client is: they don’t listen to […]
More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct first-time product searches. By December 2016, only 28 percent began their searches there. In the same time frame, the number […]
