• Written by Freddie Laker
• Categorised Consumer Products & Services, Software & SaaS

If you’re not aware, the term Internet of Things refers to the interconnection of everyday objects (large and small) via an…

• Written by Freddie Laker
• Categorised Marketing & Advertising

In an increasingly global world, it’s not unreasonable to believe that some tactics used in developed markets will be successful in…

• Written by Freddie Laker
• Categorised Growth Marketing

It’s easy to get caught up in today’s trends or even focus on the next six months. Some of 2009’s…

• Written by Rob Gonda
• Categorised Digital Experiences, Growth Marketing

I spoke to Omar L. Gallaga from austin360 blog right before my SXSW panel about emerging trends, including mobile, augmented reality, and…

• Written by Freddie Laker
• Categorised Marketing & Advertising

Every once and a while I will engage in a conversation with someone — whether in the office, on the road,…

• Written by Rob Gonda
• Categorised Marketing & Advertising

Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on…

• Written by Freddie Laker
• Categorised Brand Development, Growth Marketing

Quite a bit of buzz has popped up around the new Skittles.com over the weekend and today. If you haven’t…

• Written by Freddie Laker
• Categorised Growth Marketing

The Super Bowl, the highest-profile TV event in the U.S. and one where the ads are as much a spectacle as…