Fractional CMO/CDO specializing in E-commerce
Andrea Moore is a Digital and Omni-channel retail executive with 20 years’ experience launching and growing brands online. She has extensive experience in strategy; online and offline marketing; sales planning and forecasting; web re-platform and redesign; project management; talent assessment and team building; as well as operations and production aspects of online businesses.
Andrea also has significant experience in launching and expanding customer loyalty programs from concept to implementation to optimization, as well as catalog/CRM functions. She has experience working in large, publicly traded companies, as well as small, entrepreneurial, private-equity backed organizations. She has managed relationships with Board and C-Suite executives as well as digital and online team members.
• P&L and General Management
• Leadership: Engagement, Mentorship, Retention of digital and cross functional teams
• Omni-Channel: Strategy and Tactics
• Digital Marketing
• CRM: Omni-channel & loyalty program development and implementation
• Ecommerce Platform Experience – ATG, Magento, Demandware, Shopify, ShopVisible, BigCommerce.
• Strong Vendor Management Skills: RFP development; platform & vendor selection, PMO and implementation, negotiation.
J. Jill, New York & Company, ALEX AND ANI, Lafayette 148 NY, Tacony Corporation, bambeco, Enso Rings, Sleepy’s, MILLY, Alixx, Ella Stein