Ara Berberian


Ara Berberian

Ara has spent 15+ years delivering world class digital products across a spectrum of Fortune 500 companies and early stage ventures, particularly in financial services.

Blending expertise in product/service strategy, user research, UX design and cross-functional leadership across product management, engineering, marketing and performance analytics, Ara drives organizations to align on products that exude customer-centric innovation and achieve the right business outcomes.

Ara’s holistic approach to successful product innovation, delivery and management was forged through his unique, hybrid education where he earned an MS in Human-Computer Interaction from DePaul University, a graduate scholarship in Intercultural Communication from Osaka University of Foreign Studies and a BA in Finance at Michigan State University’s Broad College of Business.

Recent posts authored:
Chief Product Officer vs. Chief Experience Officer
Experience Strategy Essentials – Generative Customer Research

Beyond providing support for specific project needs, at Chameleon Collective we also offer fractional and interim Chief Product Officer (CPO) and Chief Experience Officer (CXO) services. Let us understand your challenge to see if we can help by scheduling a moment to connect with us.