Cate brings to the collective over a decade of agency and brand-side experience, as well as a proven track record of driving growth for brands across the Beauty, CPG, Retail, and B2B verticals. She is constantly striving to pursue strategies that advance a brand’s vision and growth through a hands-on approach to campaign execution.
Cate spent the earlier half of her career working for such notable brands as P&G and Samsung. She led the biddable practice for P&G’s Fabric & Home Care brands, and she was at the epicenter of P&G’s YouTube brand safety testing where she spearheaded and developed a whitelist solution to ensure compliance with P&G’s brand safety standards. While at Starcom, she authored two SEM playbooks which were distributed to 40+ local Starcom and Samsung Global offices. Prior to her shift into consulting, Cate focused on scaling growth for startups, which led to valuable outputs including a Google-backed case study showcasing the power of machine-learning.
Cate’s strongest skills lie in SEM (Google, Shopping, GDN, YouTube, Facebook, Twitter), Amazon Advertising, strategy, project management, machine-learning, and web analytics.