Brand & Business Strategist
Charles (Charlie) Sayers has helped position and enable the brands of some of the world’s most successful and influential companies for more than 25 years. His unique left-brain/right-brain approach to brand and marketing combines an empathetic understanding of consumer behavior with data-driven insight and analysis.
He began his career as a copywriter for Ladies’ Home Journal and later assumed marketing leadership roles at Thompson American Health, Aspen Publishers and McGraw-Hill. In 2000, Charlie joined SapientNitro where, for more than 16 years, he delivered actionable strategies and innovations for clients such as Nokia, UPS, AT&T, Autotrader.com, Unilever, Target, Verizon, Michelin, Marriott, and the Coca-Cola Company.
In 2015, he founded Rogue Branding, LLC where he helped redefine and reposition Waste Management, design the Smart-Sell data-intelligence platform for Home Depot and designed a prototyping development system for Genuine Parts.
From unlocking brand potential and quantifying high-yield market opportunity to creating interactive narratives and tools that generate insights on demand, Charlie asks the right questions, respects and listens to client perspectives and expertise, and delivers the analytic prowess that is essential to succeeding in today’s data-driven environments.