Chris is an experienced digital marketing analytics specialist. He has implemented data analytic reporting and tracking for several B2C and B2B brands. Before becoming a dedicated marketer, Chris was an application developer and data modeler working on complex business applications and data structures for clients such as A.T. Kearney, General Motors, Rockwell Automation, and several finance companies.

Chris has built upon his prior database and application development skills to create digital tracking and reporting models using Google Analytics 4, Universal Analytics 3, Shopify, Salesforce Commerce Cloud and other data sources including several CRM and media platforms like Meta, Google, Amazon, and TikTok. He has implemented commerce tracking for Shopify, Magento, and WooCommerce e-commerce platforms.

He is certified in Google Analytics and works with Google Tag Manager, Google Data Studio, Universal Analytics, and Google Analytics 4.