Chris has led digital marketing, rebranding, and strategic redirection for some of the U.S.’s major consumer brands. He combines a deep understanding of customer behavior along with digital technology solutions that provide insight and results immediately to a marketing a team.
As an executive leading digital marketing at several companies, he has developed and defined the digital marketing strategy working closely with brand, creative, public relations, and operations teams at AT&T, Ford, Toyota, Nintendo and Unibail-Rodamco-Westfiield.
He has also recently worked as an independent consultant to help build a marketing practice for the product launch of a new fragrance brand with the backing of the Judy Garland Estate. The Judy Garland Fragrance launched in June and has been growing in sales, brand awareness, and customer acquisition throughout this year. Chris implemented the strategy and built the paid media buys, email marketing lists and journeys, and the website ecommerce presence.
