Chris is an accomplished digital marketing leader with over 15 years of experience. He has worked with B2C and B2B companies across multiple industries including retail, pharmaceutical, automotive, gaming, telecommunications and food and beverage.
He has led growth marketing and digital efforts at AT&T, Ford, Toyota, Nintendo, King’s Hawaiian, and other household names. He has also worked with smaller business including restaurants and hair salons, plus he recently launched a debut fragrance from the Judy Garland family.
His approach to paid media looks at how digital and traditional media compliment each other and drives different points in the consumer conversion funnel. He works to optimize for each KPI throughout various customer touchpoint with a client’s campaigns whether that is paid, earned or owned media.
As a former application developer who led data architecture design for several business apps, Chris brings a unique skillset to the typical marketing professional. He can code and structure data analytics in a way to improve analysis that helps in campaign optimization and KPI tracking connected across websites, mobile, social media, email marketing and paid media ad units.
