Danica is a seasoned marketing strategist with a multi-decade career as a story-teller, agency owner and social media expert. She built (and sold) her own business and has helped a score of Fortune 500 companies define marketing strategies focused on growth. Until recently, Danica was known as the CEO of Everywhere Agency, a pioneering influencer marketing agency that shepherded some of America’s most iconic brands into successful word-of-mouth campaigns for their brands. She’s worked across B2B and B2C, developing social media and influencer marketing campaigns for Cox Enterprises, Macy’s, Georgia Pacific, Novelis, Carter’s/OshKosh B’Gosh among others. Everywhere Agency was acquired by the largest independent PR firm in America, Mike World Wide in 2020. Through the award-winning work of her agency, she became a trusted advisor to corporate communications teams at these companies.
Earlier in her career, Danica was a well-known TV producer, first at Sesame Street and then for nearly a decade at Saturday Night Live. Leaving television, she became a successful PR exec.
Danica was named Marketer of the Year by the Atlanta AMA. She Danica serves on the board of the National Black Arts Festival and is an alumna board member of Atlanta Women’s Foundation. She speaks frequently on entrepreneurism, women in business and influencer marketing at global conferences and forums.