Daniel is a senior growth marketing leader and former attorney with over 12 years of experience developing and implementing results-driven acquisition strategies for law firms & legal service providers. A two-State licensed attorney, upon graduation from law school, Daniel started a career at Google, utilizing his unique background to become Google’s in-house strategy expert for legal industry clients including Morgan & Morgan, Sokolove Law and others.
At Google, Daniel spent close to 5 years working closely with the largest law firms and legal industry advertisers in the Country, advancing their digital approach across both search, display, and digital video. This required a sophisticated approach to measurement and attribution, developing comprehensive lead scoring models that enable enterprise law firm clients to get a better ROI from their advertising investments. Daniel now works with legal clients of all sizes, helping to research and develop and implement custom client marketing growth plans centered around efficient digital client acquisition.
