VP of Marketing
Deepika has expertise in creating and nurturing a pipeline for B2B sales via demand generation, account-based marketing, and digital tactics. Track record in designing and running integrated marketing campaigns creating and executing campaigns, optimizing lead flow and follow-up, partnering closely with inside sales/SDR to increase conversion rates at each stage of the funnel & ultimately drive incremental pipeline and revenue.
She is a leader who can put together a highly effective marketing engine working in concert with sales, product, and marketing teams.
She has the unique ability to optimize digital marketing spend, evaluate the channels and content to drive ROI focused acquisition campaigns.
She has a proven track record in leveraging ABM to develop highly targeted vertical campaigns. And has successfully created sales plays including intro presentations and custom demos to drive the sales
Go-to-Market Build & Execution | Product Launches | Market Segmentation |Demand Gen | Market Research | Account-Based Marketing | Presentations, Focus Groups & Roundtables
Competitive Intelligence | Buyer Engagement Program | Client Advocacy | Sales Tools & Collateral | Sales Coaching & Training | Pipeline Acceleration Workshop