Team Header

Erin Bloodgood

erin bloodgood

Erin Bloodgood

Global Product Marketing

Recognized as a top performing senior leader, Erin Bloodgood has 19+ years of agency and client-side product marketing experience in the world of entertainment, fashion, tech, and youth & millennial parent targeted CPG. Her data driven and consumer experience focused approach to marketing and product development has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands including Little Tikes, L.O.L. Surprise!, Barbie, Hot Wheels, and Ann Taylor.

Erin is a consumer insights evangelist and, through strong leadership and a strategic approach, she led the launch of Monster High, Mattel’s first franchise launch in 40+ years. Tapping into the customer journey, Monster High was the first digital-only launch for a toy CPG brand, debuting on YouTube’s homepage in a ground-breaking campaign. Focused on the consumer message of being yourself and being unique, Erin steered the franchise brand and product development from concept to launch and ongoing growth, to become a $1B brand within three years.

Through it all, the common thread is Erin’s unwavering passion for leading brands that break the mold and drive profitable growth.

Our blog features the collective POV of our experts.
Read Now
close white