Global Product Marketing
Recognized as a top-performing executive and versatile product marketer, Erin Bloodgood has 20+ years of agency and client-side experience across the worlds of entertainment, fashion retail, food & beverage, health & beauty, tech, and CPG for youth & millennial parents.
Her data-driven and consumer-experience focused approach to marketing and product development has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands including Little Tikes, Matchbox, Malin+Goetz, and Ann Taylor.
Erin is a consumer insights evangelist and, through strong leadership and a strategic & creative approach, she led the launch of Monster High, Mattel’s first franchise launch in 40+ years. Tapping into the customer journey, Monster High was the first digital-only launch for a toy CPG brand, debuting on YouTube’s homepage in a ground-breaking campaign. Erin steered the franchise brand and product marketing from concept to launch and ongoing growth, to become a $1B brand within three years.
Most recently, Erin led the Customer Experience team at Little Tikes, responsible for strengthening brand perception and increasing eCommerce sales. By focusing on the consumer’s digital path to purchase, online sales increased +20% making eCommerce the biggest and fastest growing channel for the brand, including Amazon as the #1 account.
Through it all, the common thread is Erin’s unwavering passion for leading brands that break the mold and drive profitable growth.