Global Product Marketing
Recognized as a top performing senior leader, Erin Bloodgood has 19+ years of agency and client-side product marketing experience in the world of entertainment, fashion, tech, and youth & millennial parent targeted CPG. Her data driven and consumer experience focused approach to marketing and product development has resulted in improved sell-throughs, higher margins, and better marketing ROI for brands including Little Tikes, L.O.L. Surprise!, Barbie, Hot Wheels, and Ann Taylor.
Erin is a consumer insights evangelist and, through strong leadership and a strategic approach, she led the launch of Monster High, Mattel’s first franchise launch in 40+ years. Tapping into the customer journey, Monster High was the first digital-only launch for a toy CPG brand, debuting on YouTube’s homepage in a ground-breaking campaign. Focused on the consumer message of being yourself and being unique, Erin steered the franchise brand and product development from concept to launch and ongoing growth, to become a $1B brand within three years.
Through it all, the common thread is Erin’s unwavering passion for leading brands that break the mold and drive profitable growth.