Farzana is a strategic marketing executive and technology entrepreneur who excels at structuring marketing organizations to scale and accelerating profitable growth. She has spent her career building and growing global brands and developed growth and business transformation strategies for a breadth of direct-to-consumer brands.
Her breadth of experience includes;
– Marketing strategy and execution
– Brand management at General Mills (brands include Cheerios & Betty Crocker)
– Digital marketing strategy consulting for clients including; Diptyque, Unilever, The New York Times, Bugaboo & Wyndham Hotels.
– Interim head of growth
– Business transformation leader
– Founder of Gallop Labs (acquired), a marketing technology company leveraging behavioral data to intelligently target marketing using predictive analytics.
She has been featured at AdWeek NY and in publications including Forbes, The Huffington Post and Silicon Republic.
