Interim CMO / Chief Brand Officer
Frank Mertens is an entrepreneurial executive & author with 24+ years experience successfully leading the brand & marketing agenda for some of the world’s most admired brands in FMCG, Spirits, and eCommerce at a local, regional, and international level. He also has helped funded start-ups ramp their marketing & brand capabilities, has advised founders and CMOs, and mentors at start-up incubators such as the Founder’s Institute.
His ability to think big picture & dig into front-line details is how he has been able to lead transformational strategies,, and his creative acumen has helped him build strong, global, iconic brands.
Frank’s straightforward, results-driven, and actions-oriented approach is what his clients appreciate.
His clients include The Coca-Cola Company, Unilever (Axe brand), Zurich Insurance, Marine Harvest, Flash Entertainment, Biowink (Clue App). He has led the marketing function at companies such as Groupon, Ebay, Bacardi, and Coca-Cola.