Jackie was VP Marketing Connections at Miller Brewing and MillerCoors from 2006-2014 during which she led a cross-brand team including media, sports & entertainment, digital and business affairs. Jackie and her team drove innovation such as breakthrough product placement, first-ever college sports platform in alc bev, agency incentive programs and multiple digital introductions.
Jackie is known for bringing ideas and partnerships together to drive brand growth and consumer relevance.
She implemented connections planning and an integrated agency model to improve ideas for better marketplace impact across all brands. She also improved effectiveness of sports retail activation by creating multi-regional strategy for high-impact volume markets. Finally, she drove Hispanic share improvements for Coors Light via Latino soccer media/sponsorship platform. Innovated college alumnae activation platform, now in use in multiple US business verticals.
Jackie also served on the Board of Directors of Craft Brew Alliance (NASDAQ: CRAFT) from 2017-2020. She served on the Strategy, Nominating and Governance Committees along with the Special Committee that led the sale of the company to Anheuser-Busch in 2020.
Jackie was named Ad Age “Media Maven” and Sports Business Journal “Trailblazer” during her tenure.
