JP is a well-rounded paid media expert that specializes in end-to-end management of paid search and paid social accounts.
Coming from an agency background, JP has worked across a number of industries, including home improvement, home services, grocery delivery, furniture, retail, last-mile logistics, and more. He has worked with enterprise businesses, such as The Home Depot, Sears, and Instacart, as well as smaller and emerging businesses, such as Cameo, GoFor Delivers, and Google Fiber. JP has directed teams to manage, as well as managed himself, paid media budgets up to $60 million per year. He is experienced in driving online purchases, lead generation, and user acquisition in various environments as efficiently as possible.
JP has experience with the following platforms and tools: Google Ads (Search, Shopping, Display & Video), Google Ads Editor, Search Ads 360, Facebook Ads Manager, Web Analytics tools (Google Analytics), Data Vis tools (Tableau, Google Data Studio, etc.), and more.