JP is a skilled and agile leader in the performance marketing field with experience across a variety of e-commerce and omni-channel businesses. He has effectively managed, and led teams in managing, up to 9-figure marketing budgets driven toward efficiency goals, with a particular emphasis on paid search and paid social channels.
JP’s versatility in the marketing space is one of his greatest assets. Not only is he known for his strong channel expertise and analytical capability, but he is also skilled in managing paid media teams, contributing to marketing strategy, establishing efficient processes, and fostering cross-functional relationships. He thrives in enabling paid media programs to perform effectively within broad organizations.
As a leader, he establishes a culture that values growth and change, pushing his teams to always dig deeper and to think differently. This is evident in his approach to paid media, which involves constant testing and iteration. He ensures that this approach is engrained in many aspects of the way his teams operate.
Overall, JP is a valuable, trusted leader in the performance marketing space that drives strong, sustainable results and helps businesses achieve their marketing objectives.