Juan-Carlos Morales

A veteran Creative Leader with a proven track record of building award-winning creative teams at scale. He’s built teams for global numerous organizations.
Juan-Carlos Morales, a man with a closely shaved head and a short beard, is facing the camera and smiling slightly. He is wearing a dark-colored, button-up shirt and is set against a plain, light-colored background.

Juan-Carlos

Additional Details

As the Executive Creative Director of Chameleon Collective, Morales leads teams of visual designers, experience architects, and copywriters working on interactive multi-channel experiences for some of the largest brands in the world.

Before joining Chameleon, he was the Chief Creative Officer and first ever creative promoted to partner in PwC history. There he was instrumental in creating PwC’s Experience Center and codifying the BXT methodology. Before PwC Morales was the Executive Creative Director at SapientNitro Miami where he managed a creative department of 80+ creative professionals. He joined Sapient through a strategic acquisition of a digital boutique he co-founded named ichameleon/group/. During his career Morales has worked with numerous global brands such as Burger King, Coca-Cola, Diageo, ESPN, Ikea, Toyota, Virgin and Bugaboo and received industry recognition for his efforts, including winning the Grand Prix award at Cannes as well as a Cannes Gold Cyber Lion.

Miami-based Morales began his career as a graffiti artist and has been able to translate that passion for art and expression into a successful creative career.

Case
Studies

Connecting on a deeper level with your audience.

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Digital Transformation

Polaroid Go Launch

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Global Retail Sell In

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Internal Agency Development: “Bugabootique”

Track Collection

Case Study: Polaroid – Brand Storytelling

Brand Relaunch

Voicing A Brand

Brand & Customer Experience Development

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