Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for brands and inspiration to teams who bring the brand articulation to life. With two decades of experience, Julie’s portfolio spans a dozen industries and is a multifaceted solution provider. Julie leads and collaborates, providing solutions to all areas within the brand strategy territory – from brand definition to brand articulation, from campaign inspiration and oversight to global brand positioning and brand experience design.
Julie believes questioning “why” is a powerful instigator of creative thinking, so you’ll find her listening intently and seeking the consumer-cultural-product connection. Julie facilitates immersive briefings and leads cross-functional brainstorming sessions, allowing teams to bring to life compelling brand stories. Over her long career, she is proud to have collaborated with exceptionally talented teams for brands seeking everything from complete repositioning, to optimized customer journeys, product positioning and campaign work, and/ or digital experience enhancement, for brands such as, but not limited to: Polaroid, Vera Bradley, Waldorf Astoria Residences, The Miami HEAT, ADT, Chrysler/ FIAT, Abarth, VISIT Florida, Total Wine, Absolut, Carnival Cruise Lines, Blink Fitness, Norwegian Cruise Lines, and World and Breeze Airways.
