Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for brands and inspiration to teams who bring the brand articulation to life. Julie provides solutions to all areas within the brand strategy territory, from brand definition to articulation, from campaign inspiration, and asset support to brand experience design.
In the Automotive industry, Julie led creative and marketing teams through immersive creative briefings, guiding 3 years of online advertising for Chrysler, Dodge, and Ram. Julie led brainstorming sessions for FIAT, bringing personality to distinguish the FIAT Sport, Pop, and Lounge from one another and for launch into the US market. Julie was a designated strategic leader for the digital launch and event strategy of Abarth’s intro to America. Working alongside Olivier Francois’ selective team, she led efforts for digital storytelling. The focus was to get the US market excited and educated about the pedigree of an exclusive Italian exotic now within reach (and small but wicked).
Over her long career, she is proud to have collaborated with exceptionally talented teams for brands seeking everything from complete repositioning, to optimized customer journeys, product positioning and campaign work, and/ or digital experience enhancement. Her experience spans dozens of industries, with 4 years focused on automotive.