Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for cannabis brands at any stage. Julie makes connections between brand and consumer that serve as inspiration to teams who bring the brand articulation to life. With nearly two decades of experience, Julie’s portfolio spans across a dozen industries and is a multifaceted brand solution provider. Julie leads and collaborates, providing solutions to all areas within the brand strategy territory – from brand definition to brand articulation, from campaign inspiration and oversight to global brand positioning and brand experience design.

Julie understands the current state of the cannabis market and the dynamic ecosystem start-ups within the category face. While the market landscape requires operational fluidity and focus, Julie helps anchor cannabis-focused businesses with a clear stance and strategy for who they are, so they can navigate their place in the market with differentiation, clarity, and confidence.