Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for brands at any stage. Julie makes connections between brand and consumer, serving as inspiration to teams who bring the brand articulation to life. Julie’s portfolio spans across a dozen industries, providing solutions to all areas within the brand strategy territory.

Julie understands startups need to have clarity of product or service – and the founders and/ or sales team often have limited time to make an impact. Julie’s approach to brand definition and identity is high impact and rapid, guiding the client audience on its value at every stage.

Here’s a sample of how Julie established a way to break through the noise on the crowded better-for-you shelves (in just 3 weeks):

The better-for-you snack space is about to get a smack from a much more natural snack than its competitors. The opportunity to boldly burst into the market, and disrupt the shelves with a potent dose of truth and purpose, made for a very exciting ride. This objective and strategy created by Julie inspired the name and attitude for ‘Super Natural’ – the vegetable chip consisting of 100% Mother Earth Magic. Super Natural is making its way through investor rounds and we never stop hearing about how strongly the brand resonates and achieves recall long after it is introduced.