Julie is a veteran brand strategist, with a deep passion for providing clarity and focus for travel and tourism brands at any stage. Julie makes connections between brand and consumer that serve as inspiration to teams who bring the brand articulation to life. With nearly two decades of experience, Julie’s portfolio spans a dozen industries and is a multifaceted brand solution provider. Julie leads and collaborates, providing solutions to all areas within the brand strategy territory – from brand definition to brand articulation, from campaign inspiration and oversight to global brand positioning and brand experience design.

Julie has worked with many travel brands, but one of her favorites was for Florida’s official tourism marketing corporation. The “Must Be the Sunshine” campaign for VISIT FLORIDA was born out of the insight that sunshine makes the most extraordinary things possible. Stories lived under that campaign umbrella for two years, resulting in a powerful, memorable, global media campaign.