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Kelly Colbert

Kelly Colbert

VP Customer Strategy

 

Kelly has 20+ years of diverse experience leading high profile Customer Marketing, Retention, Acquisition and Loyalty initiatives. She has a strong reputation for delivering best-in-class capabilities and driving strategies that maximize customer experience and ROI. Proven track record for building & leading high-performance teams and driving the business forward in fast-paced, matrixed environments.

She has experience with all sizes of companies, from large, publicly traded to early-stage start-up. She is unique in her ability to bridge strategy & enablement – being deeply versed in what it takes technically to deliver sustainable and impactful high-touch customer experiences.

Specialties include:
Customer Marketing
Omnichannel Marketing
Loyalty Marketing
Luxury Retail
Marketing Automation
CX
Database Marketing
Marketing Operations
Email Marketing
Direct Marketing
Clienteling
Customer Analytics
Customer Segmentation
Marketing Automation
CRM Technology
Digital Analytics
Consumer Insights
Data Governance
Customer Privacy
Team Development
Talent Development

 

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