Team Header

Kelly Colbert

Kelly Colbert

VP Customer Strategy

 

With more than 20 years’ experience leading customer engagement, CRM strategy, insights, analytics and marketing technology, Kelly Colbert teaches organizations the importance of customer-centricity and guides them through the cross-functional transformations necessary to achieve it.

In her consulting capacity, she provides interim leadership to develop the long-term vision and strategic approach for customer engagement, leading business transformation, technology selection and onboarding, as well as the necessary organizational changes to support new approach to doing business.

Kelly has extensive experience in the Entertainment, Travel & Leisure, Retail and Ecommerce and Lifestyle industries, serving in executive and leadership roles with companies such as The Walt Disney Co., Estee Lauder Companies, Tiffany & Co., Dorel Juvenile, Rebecca Minkoff, Blink Fitness and 10 Corso Como.

Kelly earned her BA at UCLA and her MBA at USC Marshall School of Business.

Specialties include:
Customer Marketing
Omnichannel Marketing
Loyalty Marketing
Luxury Retail
Marketing Automation
CX
Database Marketing
Marketing Operations
Email Marketing
Direct Marketing
Clienteling
Customer Analytics
Customer Segmentation
Marketing Automation
CRM Technology
Digital Analytics
Consumer Insights
Data Governance
Customer Privacy
Team Development
Talent Development

 

Download our free whitepaper: Into The Blue - A Guide To Business In The Post Pandemic World
Download
close white