All too often, transactional communications fall into the set-it and forget-it bucket of touch-points, triggered by date or action, they often have very little value and fall short of their marketing counterparts.
Mia consults to enterprises to find ways to remove the friction from the experience and help their customers make the digital switch. Her consulting with her counterpart takes the approach of workshops, advisory services and strategic input to help audit these communications, in order to create meaningful journeys that enhance the customer experience.
Throughout her career, Mia has been an advocate for improving customer experiences through relevant, valuable and accessible communications, particularly in regulated industries. With a strong problem solving mind-set, she is a creative tactician, constantly looking for ways to improve critical customer communications. She is a thought leader and as an expert in her field, shares her expertise through her consulting.
Mia has been named as an email marketing influencer multiple times. Prior to joining the Chameleon Collective, Mia was with industry analyst firm Aspire CCS where she led the US operations and enterprise consultancy. Before that, she worked at Striata for 15 years in South Africa, the UK and then settled in the U.S as the COO of the company, after which she headed up consulting at Doxim.
