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Michael Bayler

michael bayler

Michael Bayler

Growth Strategy


Michael is one of a handful of international thought leaders and board advisors with high-level global experience across a wide range of sectors, including banking and FS, consumer goods, healthcare, IT, telco, media and entertainment. His expertise spans brand marketing, enterprise strategy and disruptive technology.

In a time of turbulent market conditions, Michael works closely with leadership to achieve rapid, sure-footed strategic breakthroughs, that focus and accelerate both innovation and transformation.

Michael has advised many of the world’s leading brands, media and technology companies and international stars, including The Royal Bank of Scotland, Coca-Cola, Unilever, Mundipharma International, BBC, Discovery/Eurosport, Team GB, Diageo, Telefonica, PayPal, FremantleMedia, Egg, Bacardi Global Brands, Warner Bros., Sky, BT, Cognizant, HCL, Evrythng, Sitecore, Sony Music, EVRY, SABMiller, Nokia, Ogilvy & Mather, Robbie Williams and Simon Cowell.

He has published two acclaimed strategy books, Promiscuous Customers: Invisible Brands (Capstone, Oxford, 2002) and The Liquid Enterprise (Infinite Ideas, Oxford, 2016), and is a popular and frequent public speaker, moderator and facilitator.


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