An active digital marketer since 2007, Mike specializes in paid media, AdWords/Remarketing, analytics/reporting, social content creation and community management.
As the first member of the SapientNitro Community Manager team he managed social presences for Fortune 500 brands. Data-focused and constantly aware of industry changes, Mike has played the role of copywriter, content creator, strategist, analyst, and community manager.
While managing the Vitaminwater account, he assisted with social strategy & community development, providing insight and recommendations for larger integrated marketing efforts like the #MakeBoringBrilliant and #uncapped music series campaigns. He also helped manage and direct a 90+ person field team for the Active Lifestyle Brands at Coca-Cola. He was able to create/source content, and provide real-time event coverage at the US F1 Grand Prix in Austin (2013) for McLaren Automotive. While attending that event, he acted as photographer, copywriter, and engagement specialist.
Recently he has been focused on paid media management, optimizing brands efforts on various platforms like Google AdWords, Bing Ads, AdRoll Remarketing, and Amazon Marketplace.