Paid Social Media Marketer
Mike has been an active digital marketer since 2007 specializing in community management, social content creation, analytics/reporting, paid social ads, AdWords and remarketing.
His work at digital youth marketing agency iChameleon Group gave him an early start in the social space, and he was the first member of the SapientNitro Community Manager team where he managed various social presences for a number of Fortune 500 brands. Data-focused and constantly aware of industry changes, Mike has shared his social media expertise by bringing to life innovative and out-of-the-box ideas for brands of all sizes. Through his experience, he has successfully played the role of copywriter, content creator, strategist, analyst, and community manager - exposing him to the many facets of the evolving social media space.
While working on the vitaminwater account at SapientNitro, he assisted with the social strategy & community development endeavors as well as provided insight and recommendations for larger integrated marketing campaigns including the #MakeBoringBrilliant campaign (2013) and the #uncapped music series (2012 & 2013). He also helped manage and direct a 90+ person field team for the Active Lifestyle Brands at Coca-Cola. As a lifelong auto enthusiast, he was a perfect fit for the McLaren Automotive team. In this role, he was able to create and source content, and provide real-time event coverage at the US F1 Grand Prix in Austin (2013). While attending that event, he acted as photographer, copywriter, and engagement specialist.
Recently he has been focused on paid media management, optimizing brands efforts on various platforms like Google AdWords, Bing Ads, AdRoll Remarketing, and Amazon Marketplace.