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Nathaniel Perez

nathaniel perez

Nathaniel Perez

Fractional CMO/CXO


For 20 years, he’s built global teams, product offerings and approaches that can strategically blend media, technology, data and social storytelling to fuel growth for top global brands and companies.

He’s an entrepreneur, digital guru and change agent helping companies all sizes transform and innovate. Prior to joining the Collective, he was Global Head of Social Experience at SapientNitro, where he spearheaded digital strategies rooted in social behavior and both the art and science of new media connections.

He’s an ultra-creative “technologist turned strategy executive”, with experience working with leaders including IBM, Razorfish, Microsoft and SapientNitro. He has led marketing excellence across disciplines, including media, commerce, CRM, analytics, big data, mobile and physical/digital. He has helped over 100 global brands in various industries, including Coca-Cola, ESPN, LeBron James, NASCAR, Target, H&R Block, Amway, MARS, Unilever, Sprint, Metlife, Kraft, Citi, JCPenney, AT&T, TMobile, Verizon, Terra, Conde Nast, Mercedes, Carnival Cruises, Burger King, BlueCross, GlaxoSmithKline and more.

His award-winning work is passionately focused on human-centered experiences, value systems, and growth hacking.


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