Interim CMO, B2B, SaaS
A veteran strategist, operator and storyteller, Nick Worth has developed marketing plans, brand/content strategies, and recruited and managed teams as a B2B SaaS CMO, agency exec and individual advisor.
Nick is a CMO who works with software and services businesses to build and execute marketing strategies and scale marketing teams as companies grow and their needs evolve.
He is an expert at developing thought leadership content and broad-based brand and content strategies. His the co-author of Marketing to the Entitled Consumer (Mascot Books: 2018), which addresses the challenges of engaging today’s customer.
Nick is a former business strategy consultant and has extensive M&A experience allowing him to work closely with boards and investors and to tie marketing strategy tightly to overall company strategy.
As an agency exec and CMO, Nick understands the critical role of talent in driving marketing success. He has extensive experience sourcing and developing talent and structuring high-functioning teams.