Partner, Retail Business Management & Marketing
Pamela Kruse brings her experience and leadership in eCommerce, digital marketing, analytics, editorial and business management to each new consulting role. She provides interim leadership to develop or support growth strategies while effectively managing everything from large scale business transformations to one-off digital projects for her clients.
Prior to consulting, Pamela was VP of Digital Merchandising, Marketing & Promotions at the Bon-Ton stores where she was responsible for all digital sales channels and digital marketing. She also ran eCommerce for the Americas at Burberry and eCommerce and registry at The Knot / XO Group.
Pamela moved into eCommerce after stints with Rodale, Condé Nast and Hearst. At Hearst, Pamela led the full eCommerce build and business launch of ShopBAZAAR.com.
Her work across both domestic and international geographies and for mass and luxury brands uniquely provides her awareness of regional differences in customer behaviors and commercial needs.
Pamela Kruse attended the University of Wisconsin in Madison. In her personal life, she is the mother of two young children, the wife of a senior creative project manager, a board member for the YMCA and an advocate for arts. Pamela and her family now reside in Milwaukee, Wisconsin.