Invited to bring expertise into companies that want to take their CRM to the next level. With both a leadership as well as a hands on approach, I play a crucial part in helping companies build and maintain strong relationships with their customers. My expertise involves understanding customer behavior, optimising processes, and implementing strategies to enhance the overall customer experience.

Having led the set up and implementation of entire CRM functions, I ensure that CRM systems are effectively optimized for the specific needs and goals of each client by focusing on all areas of the customer lifecycle, using their data and best practices to deliver a plan that is worthy of the client.

Beyond that I assess the teams and technologies: does the client have the right people and is their tech stack mazimised. I also assess whether companies have the right amount of tech be it too much or insufficient. 

I understand the cross-functional collaboration in CRM implementation and optimisation and work with all teams to deliver on best practices so that companies can thrive in their Customer Relationship Management.