I am a Senior Global Marketing & Brand Professional, MBA qualified with 12+ years’ experience at Senior Director / Vice President level across a broad spectrum of B2C and B2B channels in Luxury Travel, (a Bain Capital PE start-up business), FMCG, logistics & Transport. I work collaboratively alongside the C-Suite shaping and defining the brand, using data to create marketing strategies, modernising digital campaigns & engagement. I focus on Loyalty, CRM, and Retention Marketing, revolutionising the customer journey and experience resulting in repeated revenue growth. My differentiators are:
Loyalty Programs – I redefined, updated and launched an entire Loyalty program for a large international travel brand with new benefits to increase repeat by 5% points and reward guests with valuable and relevant benefits. I accomplished this by also maintaining a flat budget and increasing operational efficiency
Retention – I defined, strategised, and launched full lifecycle Marketing for “CruiseNext”, a retention initiative for cruise guests onboard ships to purchase future cruise deposits; I exceeded project targets and led to a record breaking 68% increase in sales YoY.