Reyna has seven years of both agency and brand-side experience. She has a proven track record of being a growth marketer for brands across a diverse vertical: CPG, Travel, Automobile, Education and B2B.
Reyna has been fortunate to work with a variety of brands such as: Unilever, SC Johnson, PPG, Volkswagen, Princess Cruises, BRP, SAP and Kaplan. She was the Head of the Trading Desk team at Kaplan. During her time there, she was responsible for in housing all of the paid media for all of the business verticals. Simultaneously she built a team of rockstars to help her plan and execute the paid media.
Reyna’s strongest skills are in Paid Search, Google Shopping, Youtube, Display, Programmatic and Paid Social. Her experience in these channels go from creating paid media strategy, execution of such strategy, analysis and optimization to provide consistent growth to the brand.