Reyna has nearly 10 years of agency and brand-side experience of driving growth for brands across the beauty, CPG, beauty, retail, automotive, travel, finance, and B2B verticals.
She has the ability to develop a paid media strategy and then execute it to help advance a brand’s growth. Reyna has worked with notable brands such as Unilever, SCJohnson, Volkswagen, Beachbody, Princess Cruises, SAP, BRP, Kaplan, Kendo and Zesty Paws.
While at Kaplan, she in housed all of the paid media for 3 brand verticals and successfully built and led an efficient team of ten performance analysts. She authored the entire SOP playbook of that department and trained her team. As a result Kaplan saved money while also generating more revenue.
Reyna has helped to scale growth for startups and also has worked with brands with multimillion dollars budgets. which led to valuable results. Reyna’s strongest skills are in SEM, Shopping, Performance Max, Youtube, Meta, Tiktok, Linkedin, Display, and Programmatic.