Sonja has been helping international companies communicate across borders for more than 15 years. She supports companies to expand to new markets by providing localization support and strategic US English copywriting services.
Her localization process involves selecting and managing providers and pooling a team of marketing savvy reviewers that make sure translated content is on-brand, resonates across all languages and is culturally relevant. She is fluent in multiple languages and can advise on translation glossaries, terminology databases and translation style guides.
As Content and Translation Manager at SaaS company NTRglobal, she streamlined and accelerated the content and UI creation process, enabling the company to produce high-quality content and product UI in 18 languages, including Japanese and Russian.
Sonja also writes copy to helps US-based companies engage with audiences outside of the US. She creates clear, engaging content in straightforward English that is easy to localize to other languages. Her knowledge and experience as a strategic copywriter in the US market makes it easy for her to naturally appeal to a US audience.
