Driven by transparency, authenticity, and results, Tena Crock, is an experienced senior level leader with 15+ years of Ecommerce and digital marketing experience.
Most recently, Tena served as Vice President of eCommerce and digital marketing at The Step2 Company, a manufacturer of children’s toys, where she joined in 2009. In that role, she led two successful website redesigns, increasing conversion rates +130%. Tena also restructured her management team to put the consumer at the center of all strategic initiatives, increasing engagement rates and repeat purchasers.
Prior to Step2, Tena held various senior roles at Insurance.com for seven years and was responsible driving web traffic, email marketing, affiliate growth, on-site engagement and streamlining processes and efficiencies in a start-up environment. She is passionate about start-ups and thrives on taking chaos and turning it into organization. She has served in an advisory role for three children’s focused start-ups; Simplay3, BioVideo, and Pinklejinx.
Tena also enjoys taking career learnings and applying them to her volunteer roles with The Saving tiny Hearts Society, a Chicago based organization that raises money to fund congenital heart defects research, Mended Little Hearts of Northeast Ohio, and various animal rescue organizations. In 2015, she created the Miles 4 Myles charity with a kick-off 5k fun run, which has become an annual event.
Having been on the client-side, Tena understands that you need someone who:
- Establishes and reports on KPI’s on a consistent basis
- Knows strengths and weaknesses
- Works with your team
- Is candid and considerate
- Positions your team for long-term success
- Leads and listens, as appropriate
Tena has been interviewed and featured in Marketing Sherpa, The Wall Street Journal, iRadioBlog Entrepreneurial Insights, and Inc.com. Tena received her BBA in Finance with a minor in Sociology from Kent State University and has received certification from the Consumer Experience Executive Academy.