Scaling Revenue Through Brand and Demand Integration
Craneware needed to unify its brand post-acquisition, grow awareness in U.S./UK markets, and fuel sales growth.
The Challenge
Craneware needed to unify its brand post-acquisition, grow awareness in U.S./UK markets, and fuel sales growth.
Our Approach
Brian led global marketing, launched new brand identity, executed demand campaigns, and partnered with Sales Enablement.
The Impact
232% revenue growth; successful Sentry Data Systems integration; scalable GTM engine established for a $180M+ SaaS business.
232%
revenue growth
Featured Expert
The Chameleon who led this engagement.
Practice Areas
Product MarketingBrandingDigital MarketingMarketing AutomationThought LeadershipEvent StrategyGo-to-Market Strategy