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About us
Our journey started because Freddie Laker, a serial entrepreneur with a history of successful start-ups and one spectacular failure, became frustrated with the failure of agencies and consultants to affect meaningful and lasting change for their clients.
He believed that failure was a symptom of misalignment: professional services firms need to sell ongoing services, while their clients are seeking true transformation that makes them independent and self-sustaining.
We wanted to create a better alternative, while simultaneously creating a new type of corporate culture that valued “we” over “me”. It was comically ambitious, but this commitment inspired others to join in that mission.
The result is a radical model that creates transformative outcomes for businesses through a new type of work culture.

Behind the chameleon colors
Our unique model is defined by two factors, and both exist to share the effort, the risk, and the rewards.
All work is peer to peer, with free-flowing leadership that reorganizes to suit each client and project.
Each team member shares a small percentage of their revenue and time to further the Collective. In turn, all company profit is distributed back to our people.
And, as clients and Chameleons alike will tell you, this Collective works.

What drives us
We are driven to address the need for an authentic, collaborative approach to sustainable growth and innovation.
In essence, we become our clients, integrating seamlessly into their teams and working tirelessly to help them chart a course towards enduring progress. We do not believe in transactional relationships; we believe in transformational partnerships that empower businesses to reach their full potential.
Our success is not measured by what we do while we are embedded with clients. It is measured by their sustained success after we leave.
Our people

The Chameleon Collective model attracts leaders. They come in all forms, from inspirational C-suite leaders to subject matter experts. They join because they are inspired by the way we work. They thrive in our entrepreneurial culture. And they consistently deliver meaningful results for our clients. They are our not-so-secret weapon.
280+
Proven specialists
2,000+
Transformations
Ready to talk about how we can transform your business together? Start the conversation and we will match you with the right Chameleons.