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Perspectives, insights, and thought leadership from our team of industry experts.
Oct 25, 2021 · Alex Hultgren
Revenue Models for Mobile AppsOver the last year, I’ve spent a lot of time on new app development for my clients. Specifically, how to launch, scale, and achieve sustainable profitability for a stand-alone mobile app. Before
Dec 17, 2020
5 ways to build trust with your customers and increase conversionThe COVID-19 pandemic forced many businesses to move from selling in-person to selling online. Salespeople who depended on face-to-face interactions to build trust and rapport
Mar 19, 2019 · Tena Crock
Actionable methods to connect the entire organization with your end consumer.“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry FordThere’s
Feb 21, 2019 · Sean MacBeth
This blog is an excerpt that was originally published on WhatSayTheExperts.comEmail Isn't Dead.Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet
Nov 28, 2018 · Veronika Sonsev
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad
Nov 13, 2018 · Sherry Ailsworth
This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention. Even if your brilliant cold email has slipped past the spam blockers and the
Oct 20, 2018 · Jonathan Nail
I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention
Oct 15, 2018
More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct
Sep 18, 2018 · Sherry Ailsworth
Stop spamming and achieve cold email greatness with these tips.I love LinkedIn. I’m a veteran of LinkedIn, proud to be one of its first million users. I love the idea that not only is my
Jun 22, 2018
One thing that all effective campaigns have in common is that they connect with their audience at one level or another. Because of the sheer nature of athletic pastimes, sports marketing campaigns can help build
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