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Our Collective POV

Ad Spend And Messaging: It’s The Services, Stupid

15 JulAd Spend and Messaging: It’s the services, stupid


Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brands While the rosé flowed freely…

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How Are Leading Retailers And Direct-to-consumer Brands Investing In Digital?

17 JunHow are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?


Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this…

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5 Reasons Why Eq-focused Cmos Are The  Future Of Marketing

10 Jun5 Reasons Why EQ-Focused CMOs are the Future of Marketing


The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic…

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Cannabis Pioneers Vs. Cannabis Innovators: Who Has The Advantage?

05 JunCannabis Pioneers vs. Cannabis Innovators: Who Has the Advantage?


Being the first almost never means being the best. In today’s innovation marketplace, everybody wants to be the first. Tech and…

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5 Strategies For Effectively Managing Your Brand Reputation On Amazon

29 Apr5 Strategies for Effectively Managing Your Brand Reputation on Amazon


Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most…

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How Blockchain Enables Next-generation Data Governance

11 AprHow Blockchain Enables Next-Generation Data Governance


Blockchain technology is at the center of next-generation operating models. Data governance is dead. Although its principles are more important than…

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Emerging Roles In The Digital Economy

29 MarEmerging Roles in the Digital Economy


Over the past ten years, a huge array of never-before-imagined jobs have emerged while companies navigate the digital space. Navigating all…

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The Art And Science Of Building Great Brands: 6 Tips From The Trenches.

28 MarThe Art And Science of Building Great Brands: 6 Tips From The Trenches.


What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer…

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5 Ways To Better Understand Your Customers, Today

19 Mar5 Ways to Better Understand Your Customers, Today


Actionable methods to connect the entire organization with your end consumer. Source “It is not the employer who pays the wages….

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Where Ai Is Really Headed: Intelligence-as-a-service

13 MarWhere AI Is Really Headed: Intelligence-as-a-Service


Complex, risky enterprise technology integrations will soon be a thing of the past.   https://pixabay.com/en/artificial-intelligence-ai-robot-2228610/ Risk is at the heart of…

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