5 Ways to Warm Up Your Cold Sales Email Outreach
Stop spamming and achieve cold email greatness with these tips. Source I love LinkedIn. I’m a veteran of LinkedIn, proud to be one of its first million users. I love the idea that not only is my professional social network accessible to me in one place, but...
Oh Ship! A Conversation About Working Abroad
Oh Ship! A Conversation About Working Abroad This week on Oh Ship Ben Way and Freddie Laker reflect on business etiquette while working abroad, their best advice on working internationally and Freddie’s current adventures in Amsterdam. Join them as the...
Personalized Medicine: Everything The Digital Economy Has To Offer
Medical Technology & The Digital Economy This article originally appeared in Forbes. When thought leaders lay out a vision of revolutionizing healthcare in the coming years, it’s usually a fusion of medicine and ground-breaking technology. This calls to...
Startup to Staff-up: Getting the Balance Right
Key considerations for effective startup staffing Every year, less than 10% — out of an estimated 100,000 technology startups — are considered promising enough to achieve the first round of investment from private equity or venture capital sources....
How to Use UTM Tracking Codes in Google Analytics
A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website traffic If you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic is coming from. Altho...
Your “Baby” Needs a Brand Positioning Strategy… Pronto!
A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now. Have you ever heard founders and entrepreneurs describe their startups as their “babies?” I totally get it. They work day and night to nurture their big id...
6 Top Questions to Ask at Your Next Interview to Land that Dream Job
6 Top Questions to Ask During Your Interview Be the candidate that stands out with intelligent questions Congratulations! You’ve made it through the preliminaries, and your interview is scheduled. Now, all that remains is to ace your meeting with the hiring...
Three Survival Strategies For Legacy CPG’s
Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales models date back 10...
Is Your Interview Process Holding You Back? 5 Steps to Fix It
Your interview process is making a strong impression on prime candidates–for better or worse. These 5 easy steps will help you to hire only the best talent. As all hiring managers well know, it’s a tight market for talent out there in fields from e-com...
Oh Ship! A Conversation About Travel
Oh Ship! A Conversation About Travel This week on Oh Ship Ben Way and Freddie Laker discuss travel and their personal traveling tips and favorite hacks. Plus, Freddie shares his most treasured possession while demonstrating a very high level of obsessive-compu...