How Blockchain Enables Next-Generation Data Governance
Blockchain technology is at the center of next-generation operating models. https://pixabay.com/en/blockchain-cryptocurrency-network-3277335 Data governance is dead. Although its principles are more important than ever, the operating models that today’s ente...
Emerging Roles in the Digital Economy
Over the past ten years, a huge array of never-before-imagined jobs have emerged while companies navigate the digital space. Navigating all the new roles being created by the digital economy can seem daunting. But this is why I chose to write this blog. What a...
The Art And Science of Building Great Brands: 6 Tips From The Trenches.
What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas....
5 Ways to Better Understand Your Customers, Today
Actionable methods to connect the entire organization with your end consumer. Source “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford There’s no doubt about it: to drive b...
Where AI Is Really Headed: Intelligence-as-a-Service
Complex, risky enterprise technology integrations will soon be a thing of the past. https://pixabay.com/en/artificial-intelligence-ai-robot-2228610/ Risk is at the heart of every capital enterprise. Someone who risks their resources investing in a potential bu...
Craft Cannabis Might Be the New Craft Beer – Here’s What That Means
The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities. Source The craft cannabis and craft beer industries are part of a larger field of premium products made by similar people and geared...
4 Ways To Build Your Prospect Email List
This blog is an excerpt that was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3...
5 Ways to Improve Your Amazon Images and Increase Sales
Check out this guide for actionable tips you can implement today. There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception. Did you know that 70% of shoppers on Amazon never move past the first page o...
Psychographics: The Key to Successful Customer Targeting
Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specif...
Consider These Factors When Starting Your Home-Based Business
As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses starte...