Perspectives, insights, and thought leadership from our team of industry experts.
Sep 3, 2026 · Carrie McCament · 5 min read
The numbers on this are impossible to ignore. The count of fractional executives worldwide doubled in just two years, from roughly 60,000 in 2022 to more than
Aug 27, 2026 · Chameleon Collective · 6 min read
Why Growing Companies Don't Need to Overbuild Their Org Chart A founder signs a new enterprise contract on a Tuesday. By Thursday, the leadership team is alread
Aug 20, 2026 · John Schneider · 14 min read
A healthcare CIO client of mine received an increasingly common mandate from his CEO last spring: begin an AI-driven digital transformation, with Microsoft Copi
Aug 11, 2026 · Chameleon Collective · 4 min read
Aug 6, 2026 · Ray Smale · 5 min read
Ask a marketing leader how to get the work done, and you will usually get a tribal answer.
Jul 30, 2026 · Ant Da Silva · 7 min read
The teams that will benefit most from AI are the ones that approach it with clear eyes, a grounded sense of what they are actually trying to achieve, and a genuine investment in helping their people grow into the new capabilities it requires.
Jul 23, 2026 · Carrie McCament · 6 min read
In a market that won't hold still, execution alone doesn't cut it. What you need is an adaptive strategy tied to real business outcomes and a partner built for exactly that, not a vendor working off a brief that was already out of date the day it was signed.
Jul 21, 2026 · Jon Michel Greenwood · 3 min read
Meet Jon Michel Greenwood, Chameleon Collective's transformation CTO | CPO | CDO. An award-winning tech executive with 20+ years, 18 patents, and proven interim leadership at AMS, RNL, Live Nation and MGA.
Jul 9, 2026 · Adam Towvim & Ilan Tito & Farzana Nasser & Melissa Pacheco · 6 min read
Jul 4, 2026 · Julie Mantis · 2 min read
Brand, campaign, and marketing operations strategist. An Original Chameleon who builds the brand, then builds the machine that keeps it true.
Jun 17, 2026 · Carrie McCament · 4 min read
A reflection on building something new with Chameleon CollectiveSummer is easing in, and with it comes the kind of warmth that makes you stop, look up, and take stock. For me, that means reflecting on
May 26, 2026 · Ant Da Silva · 6 min read
I have spent over twenty years working at the intersection of creativity and commerce, and if there is one truth I keep returning to, it is this: the quality of your strategy rarely determines whether
May 18, 2026 · Carrie McCament · 8 min read
I've spent a lot of time lately thinking about culture. Partly because it's always been central to the work I do, and partly because of what I experience every day inside Chameleon Collective, an organization
Apr 30, 2026 · Ant Da Silva · 5 min read
After two decades working across some of the world’s most respected creative agencies, from London to Sydney now Amsterdam, I’ve had a front-row seat to both brilliant business development and some costly missteps. The pattern
Apr 23, 2026 · Carrie McCament · 5 min read
If you are a business leader trying to scale, you have inevitably faced the classic dilemma: Do we hire an agency, bring in a consultancy, or build an in-house team?At Chameleon Collective, we partner with
Apr 7, 2026 · Valter Klug · 3 min read
Expanding into the U.S. can unlock serious growth for Latin American CPG brands, but this market punishes copy-paste expansion plans. The brands that win do more than secure distribution. They build stronger economics, better local fit, and a more repeatable path to growth
Mar 18, 2026 · Farzana Nasser · 5 min read
The ecommerce industry is entering a new phase.For more than a decade, the focus was simple: move more sales online. Today, the landscape is far more complex. Artificial intelligence, social platforms, shifting consumer expectations, and
Mar 12, 2026 · Gary Penn · 6 min read
This post contains affiliate links. Walking the halls of the JW Marriott Desert Springs for eTail West 2026, I found myself doing what I’ve done for three decades: filtering the signal from the noise. In thirty
Feb 12, 2026 · Adam Towvim · 4 min read
In nearly every PE engagement I step into, the same question comes up: “How should we be using AI correctly for real value creation?”LPs and buyers alike are pressing portfolio companies for a clear, credible
Feb 5, 2026 · Valter Klug · 4 min read
After 25 years of negotiations, the free trade agreement between the European Union and Mercosur was officially signed. The numbers tell a powerful story: 718 million consumers, $22 trillion in GDP, and the elimination of
Jan 29, 2026 · Freddie Laker · 4 min read
Professional services firms are facing a new reality. The tactics that once fueled growth, relentless outbound, endless networking, RFP churn, are delivering less return every quarter. Buyers are harder to reach, attention is fragmented, and
Jan 15, 2026 · Elise Marquis · 3 min read
Over the last eighteen to twenty-four months, most organizations operated in survival mode. Hiring froze, teams were stretched thin, and leaders focused on protecting what already existed rather than building what was next. Marketing functions,
Nov 24, 2025 · Freddie Laker · 7 min read
An Interview with Freddie Laker, Founder of Chameleon CollectivePrivate equity firms are under constant pressure to deliver fast returns, and the first 100 days after an acquisition often become a sprint toward quick wins. But
Nov 14, 2025 · Chameleon Collective · 3 min read
As Chameleon Collective broadens its global reach, we’re proud to announce our newest partnership with Samba Rock, a creative consultancy recognized for shaping brand success across Latin America. This collaboration reflects our ongoing commitment to
Oct 30, 2025 · Alex Hultgren · 4 min read
When ownership changes hands, marketing often becomes the wild card. It is one of the first areas new investors assess, yet one of the last that many founders optimize.As a Fractional CMO, I often step
Oct 21, 2025 · 4 min read
Recently, one of our healthcare systems and a global manufacturing client spent six months meeting candidate after candidate. Every résumé looked fine, yet no one fit.We had worked with them successfully before, and we were
Oct 9, 2025 · Stephanie Driscoll · 3 min read
Earned media is quickly becoming one of the most powerful ways to shape how AI understands — and presents — your brand.For the past few years, everyone has been predicting that PR is a dying
Sep 10, 2025 · 8 min read
Healthcare is at a crossroads. Year-over-year cost increases are unsustainable for all parties, with the total cost of health care continuing to rise at a pace consistently exceeding overall inflation, rising to $33,214 in 2025
Sep 3, 2025 · 4 min read
Hiring a local team is one of the most impactful decisions a company makes when expanding internationally. It’s also one of the most overlooked drivers of long-term success. The right hires can build traction, trust,
Aug 21, 2025 · Alex Pacia · 4 min read
Generative AI isn’t just the future—it’s the now. From automated text generation to custom image creation, GenAI is transforming how brands communicate, innovate, and operate. But without the right guidance, it’s easy to get overwhelmed
Aug 21, 2025 · Alex Pacia · 2 min read
Many companies aim to go global. They’ve got ambition. They’ve mapped out an opportunity. Their strategy looks polished. Yet when they step into new markets, success often stalls. Progress halts. Launches fizzle. Exit plans emerge
Aug 6, 2025 · Susan Martindill · 5 min read
The Disconnect in "Data-Driven" MarketingMarketing as a field is increasingly being touted as “data-driven.” Still, all too often, the data is relegated to a quarterly performance slide, and marketing is driven by:What sales says they
Aug 5, 2025 · Alex Pacia · 4 min read
Speed is a competitive advantage.When sales are soft or priorities shift, companies don’t need a six-month strategy doc; they need fast, effective action. That’s where a fractional CMO or interim CMO steps in: with the
Aug 4, 2025 · Alex Pacia · 4 min read
The Overlooked Key to Successful International ExpansionYou’ve got the product. The strategy. The plan. However, if your messaging doesn’t resonate, you’ll stall before you even begin.In today’s hyper-connected, culturally nuanced, AI-driven world, global expansion isn’t
Jul 22, 2025 · Alex Pacia · 8 min read
AI in CRM: What Matters Now (and What Doesn’t)AI is everywhere and so are the hot takes. If you’re leading CRM, lifecycle marketing, or retention efforts, it’s hard not to feel overwhelmed by the promises:“AI
Jul 10, 2025 · Chameleon Collective · 4 min read
Let’s be honest, customer experience (CX) used to be simpler. You built a great product, offered decent service, and customers generally stuck around. It’s a whole different game today. We’re living in a world of
Jul 8, 2025 · Alex Pacia · 4 min read
B2B marketing stands at a turning point. Public companies strive to meet their earnings targets. Private equity partners expect faster growth from their investments. CEOs chase market share in saturated, fast-moving industries.At the same time,
Jul 1, 2025 · Alex Pacia · 4 min read
The communications landscape is messier than ever. Algorithms shift daily. News cycles collapse in hours. Audiences are fragmented across platforms. A single tweet can undermine months of work, while a quiet, credible story might be what
Jun 30, 2025 · 4 min read
Expanding into international markets is an exciting opportunity, but success hinges on one critical factor: your team. Empowering and coaching your team effectively can make all the difference in navigating global complexities and achieving sustainable
Jun 25, 2025 · Alex Pacia · 3 min read
For decades, enterprise budgets and massive data teams created a digital divide between big businesses and everyone else. But with the rise of accessible large language models (LLMs), that gap is closing fast. AI is
Jun 25, 2025 · Alex Pacia · 4 min read
Everyone’s talking about AI, but integrating it into your business? That’s where things get real. Whether you're deploying ChatGPT across internal systems, building private LLMs, or automating workflows with computer vision, success hinges on smart,
Jun 25, 2025 · Alex Pacia · 4 min read
The beauty industry has always thrived on change new trends, new ingredients, new formats. But the next wave of transformation isn’t about product. It’s about how brands operate. And the change is coming fast.Artificial intelligence
Jun 25, 2025 · Alex Pacia · 6 min read
In a world increasingly shaped by artificial intelligence, the businesses that will thrive are those that know how to implement and harness AI to drive efficiency, creativity, and competitive advantage. But here's the truth: not
Jun 25, 2025 · Alex Pacia · 4 min read
Not long ago, the rules were simple. Sales closed deals. Marketing made things look good. And executives didn’t question who owned revenue.That dynamic has flipped.In today’s market, brand drives pipeline, and marketing owns the full
Jun 23, 2025 · Chameleon Collective · 4 min read
Discover a practical growth strategy trusted by leaders. Ditch the fluff and focus on what actually drives performance.Too many teams mistake motion for progress. This white paper breaks through the noise and delivers a real-world
Jun 17, 2025 · Alex Pacia · 6 min read
Hiring for Leadership DNA: What to Look for in Your Next VP of eCommerce or Head of GrowthIn a hiring landscape full of economic pressures, shifting markets, and global disruptions, such as the current tariff
Jun 12, 2025 · Alex Pacia · 5 min read
When the market sends mixed signals, the average investor tightens the belt. The best ones recalibrate and advance.For private equity firms, uncertainty isn’t a threat. It’s a proving ground. The environment may change, but the
Jun 3, 2025 · Chameleon Collective · 5 min read
For most companies, hiring a senior marketing leader is a leap of faith. You want a builder. Someone who can hands-on lead from day one, inspire across departments, and deliver measurable growth in quarter one.
Jun 2, 2025 · Chameleon Collective · 6 min read
Scale Beyond Limits. Your Global Playbook Starts Here.The moment you think local, your competition’s already thinking global.Our International Expansion Guide gives you the roadmap to scale smart, move fast, and win in new markets with
May 28, 2025 · Alex Pacia
In a world where growth is the objective and speed is the edge, international expansion is no longer just an aspiration. It's a mandate. For organizations aiming to break into new markets, Mergers and Acquisitions
May 22, 2025 · Alex Pacia · 9 min read
Expanding a business internationally is a complex business transformation that often requires thinking beyond the traditional B2B playbook. For private equity and venture capital firms and their portfolio companies, one strategic avenue is evolving from
May 21, 2025 · Chameleon Collective · 6 min read
The Digital Shelf Is Your Competitive AdvantageWinning on Amazon isn’t just about showing up—it’s about standing out. And that doesn’t happen by chance. It happens when brands stop chasing rankings and start engineering their digital
May 20, 2025 · Chameleon Collective · 3 min read
Let’s be honest—your open marketing leadership roles have been vacant far too long. You’ve posted, reposted, and refreshed the JD. The inbox is full of applicants, but the shortlist is still empty.You’re not alone.Across industries,
May 15, 2025 · Chameleon Collective · 15 min read
According to Harvard Business Review, a staggering 70% of companies fail to achieve their international expansion targets, with most underestimating the complexities of entering foreign markets. For businesses looking to expand globally, this statistic isn't
May 13, 2025 · Chameleon Collective · 5 min read
Let’s cut to the chase.You don’t hire a fractional CMO because your ads aren’t converting. You hire one when you’re done with guesswork and duct-tape solutions—and you’re ready to architect a real, scalable engine for
May 8, 2025 · Chameleon Collective · 3 min read
In this hypercompetitive marketplace, customer loyalty isn't just about rewards programs or discount codes. The true loyalty accelerators are found in those critical moments that matter – touchpoints where brands can either strengthen customer relationships
May 8, 2025 · Chameleon Collective · 4 min read
Expanding internationally offers brands enormous growth potential—but without understanding local nuances, even the strongest businesses can falter. Notable examples of US-based brands struggling in Europe include Walmart’s costly exit from Germany, Best Buy’s retreat from
May 1, 2025 · Chameleon Collective · 11 min read
Go-to-Market teams are under constant pressure to find and validate new growth opportunities—fast. But when international expansion is rushed, the outcome is often predictable: missed expectations, wasted resources, and a quiet retreat from markets that
Apr 24, 2025 · Hammad Haris · 4 min read
You've Plateaued at Home. The Answer Might Be Abroad.You’ve nailed your domestic market—margins are healthy, revenue is consistent, and your brand is solid. But growth has slowed, and the next stage of scale is out
Apr 22, 2025 · Caleb Ludwick · 5 min read
It’s time to raise the bar. A true SEM consultant doesn’t just run ads—they architect revenue systems, align strategy with business goals, and build engines that scale.The Problem with Today’s SEM ConsultantsSearch marketing has become
Apr 16, 2025 · Chameleon Collective · 5 min read
What You Say Next Determines What They Remember.Whether it’s a data breach, service outage, or a PR nightmare, one thing is certain: how you communicate in a crisis can either protect your reputation or blow
Apr 10, 2025 · Chameleon Collective · 9 min read
International expansion it’s a bold move. The kind of thing that sounds great in board meetings and looks impressive in investor decks. The reality is a bit different, though: it’s also a high-stakes, high-risk, messy-as-hell
Mar 31, 2025 · Chameleon Collective · 5 min read
We’ve spent many years helping organizations transition their customer transactional communications – like bills, policies and statements – into the digital age. These aren’t flashy marketing emails; they’re the communications customers rely on to manage
Mar 25, 2025 · Chameleon Collective · 5 min read
Expanding into international markets requires more than strategic planning—it demands impeccable and persistent execution. Many companies fail to get traction in new markets because their international expansion plan lacks the framework, teams, and mindset that
Mar 13, 2025 · Deepjyoti Bora · 5 min read
How Customer Journey Consultants Fix the Overlooked Messaging BreakdownBy Mia Papanicolaou and Liz Stephen The Customer Experience (CX) Breakdown: What’s Missing?If there’s one thing we’ve learned from working with businesses of all sizes, it’s that companies
Mar 7, 2025 · Deepjyoti Bora · 3 min read
For PE-backed businesses, success hinges on more than just financial restructuring and operational improvements—it requires strategic leadership, particularly in marketing and revenue generation.Yet, finding the right marketing executive to lead growth in a PE-backed environment
Jan 8, 2025 · Chameleon Collective · 15 min read
Expert Insights from Chameleon Collective’s Leaders Across Marketing, Sales, Brand, CX, and Commerce As we step into 2025, the pace of change is accelerating across industries. From AI-driven innovations to evolving consumer demands, the landscape
Dec 11, 2024 · Freddie Laker
Middle-market companies are the lifeblood of the economy. These firms, generating between $50 million and $1 billion in revenue, are the unsung heroes of innovation, job creation, and sustainable growth. While unicorn startups grab headlines
Dec 2, 2024 · Jim Cuene · 6 min read
At Chameleon Collective, we’re thrilled to partner with forward-thinking leaders ready to disrupt and innovate. Our consistent recognition on the Inc. 5000 list for four years running is proof that the market craves the kind
Nov 19, 2024 · Freddie Laker · 6 min read
As America enters a new economic supercycle characterized by higher inflation, rapid growth, and market volatility, businesses face unprecedented challenges and opportunities. Senior executives, particularly those in private equity (PE), CEOs, and business owners, must
Aug 30, 2024 · Kaddie Osborn · 4 min read
Elevate Your Brand Identity with Strategic Social Media and Influencer PartnershipsYour brand is more than just a logo or a tagline—it's the essence of who you are and what you stand for. It’s the most
Jul 30, 2024 · Chameleon Collective · 11 min read
Today's competitive business environment calls for agile and experienced leaders who can manage strategic initiatives without a long-term commitment. Fractional leaders meet this demand by offering their expertise and leadership on a part-time basis. But
Jul 18, 2024 · Jon Michel Greenwood · 6 min read
Unlocking IT Excellence: How Chief Information Officers (CIOs) Propel Your Business ForwardAt Chameleon Collective, we understand that strategic IT leadership is a crucial catalyst for business success. As technology increasingly becomes the backbone of industries,
Jul 8, 2024 · Chameleon Collective · 8 min read
Marketers today are always seeking new tools to improve strategies and decision-making. Synthetic respondents, especially those powered by generative AI and large language models (LLMs), are among the latest trends. But how do these tools
Jun 12, 2024 · John Schneider & Chameleon Collective · 8 min read
Understanding the Role of a Fractional Chief Technology OfficerIn today's fast-paced digital landscape, businesses face a myriad of challenges. Rapid technological advancements, market volatility, and escalating customer expectations necessitate a nimble and robust approach to
May 15, 2024 · Jon Michel Greenwood
Discover how technical assessments drive digital transformation and innovation in today's fast-paced business environment.In an era where technology evolves at lightning speed, staying ahead means keeping up with trends and strategically leveraging them to enhance
May 10, 2024 · Akash Pathak · 6 min read
Unlock the Power of Digital Marketing Ecosystems to Drive Guest CountsAre you ready to revolutionize your restaurant business in the digital age? Discover the secrets to driving guest counts and boosting revenue with Akash Pathak's
Apr 30, 2024 · Jon Michel Greenwood
In the ever-evolving finance landscape, innovation isn't just a buzzword – it's the lifeline that propels businesses forward, ensuring relevance and resilience in an era of rapid change. At the heart of this innovation lie
Apr 5, 2024 · Ivonne Azurdia · 3 min read
Top 5 Things You Should Know About AI and Owning Your WorkThe rise of Generative AI Marketing (artificial intelligence that creates new content) presents exciting opportunities for creative marketing but also raises crucial legal questions
Mar 27, 2024 · Freddie Laker
Discover the Future: AI & ML's Role in Shaping Business Strategy Leverage the insights of Jon Michel Greenwood, an esteemed Interim CDO, CIO, and CTO, to catapult your organization into a new era of digital
Feb 21, 2024 · Alex Hultgren · 5 min read
Is it time to review your marketing playbook?First, let’s be clear about what I mean. Your marketing playbook is most likely not an actual dog-eared paperback full of hand-scribbled notes that are never out of
Feb 13, 2024 · Adam Rich · 7 min read
At Chameleon Collective, as a totally virtual group of fractional and interim digital leaders, we live and die by video calls. Bi-weekly, a group of Chameleons get together in our AI Lounge, a discussion and
Jan 24, 2024 · Chameleon Collective · 10 min read
Insights from experts at Chameleon Collective Staying ahead of the curve remains paramount in the ever-evolving business and marketing landscape. As the promising year of 2024 unfolds, we asked our experts at Chameleon Collective for their
Jan 12, 2024 · Freddie Laker · 7 min read
Effective marketing is crucial for success in today's fast-paced and highly competitive business landscape. However, many businesses, especially smaller ones, may not have the resources or the need for a full-time Chief Marketing Officer (CMO).
Nov 17, 2023 · Chameleon Collective · 7 min read
A New Dawn in Digital MarketingIn the dynamic realm of digital marketing, we're witnessing a pivotal shift. The recent developments surrounding Google's trial have spotlighted the trust and investment strategies in paid search. As a
Nov 17, 2023 · Freddie Laker · 4 min read
We Blend In, So You Stand OutIn the dynamic landscape of business consulting, where accolades and luxurious offices often take the spotlight, Chameleon Collective emerges as a true powerhouse. We are not your typical consultancy.
Oct 10, 2023 · Ryan Hart · 5 min read
The Uncertainly Certain Path Ahead for Customer & Employee ExperienceCustomer and employee experience management has always been an enigma for executives and marketing professionals grounded in traditional business theories to understand and, more importantly, put
Jun 26, 2023 · Uwe Hook · 4 min read
On November 30, 2022, the introduction of ChatGPT marked a significant milestone in the realm of artificial intelligence, accompanied by an unintended consequence: a surge in fear-mongering
Jun 21, 2023 · Chris Baccus
Google recently retired its juggernaut of an analytics product, Universal Analytics 3. The replacement – GA4 – has been challenging for many as the new product is radically different in its configuration and reporting. Fortunately, we are here to help.
Jun 12, 2023 · Alex Hultgren · 12 min read
In the mid-2000 when I was a marketing manager at Ford Motor Company, we had a serious challenge with the age of our average buyer. As a full-line vehicle manufacturer,
Jun 1, 2023 · Julie Mantis · 6 min read
Your brand voice and tone refer to the way your brand communicates with your audience. Your brand voice should reflect your brand’s personality and values, while your tone should vary depending on the situation and the emotions you want to evoke. The overall goal of the brand tone and voice is to drive brand recall. Paired with your visual brand identity, the tone of your brand should drive recall during and after a communication effort.
May 17, 2023 · Uwe Hook · 6 min read
The Basics: What is generative AI?Generative AI is a powerful form of machine learning that can produce all sorts of new and exciting content, from music and art to entire virtual worlds. It can include
May 16, 2023 · Ara Berberian · 5 min read
Trying to decide which role to fill first if your business has neither? Some newer executive titles have come into play over the past ten years, and we're here to discuss two of them: the Chief
May 5, 2023 · Kaddie Osborn · 5 min read
When it comes to marketing, thinking big is usually the way to go. But what if thinking small could be the key to unlocking a new world of opportunities? Enter hyperlocal social media marketing –
May 3, 2023 · Alex Hultgren · 9 min read
When I was a teenager in Ann Arbor, MI, I worked in the produce department of our local Kroger. As we were the closest grocery store to the University of Michigan’s graduate student family housing,
May 2, 2023 · Kevin Flannery · 3 min read
Introduction:Are you curious about how Google Ads generates responsive search ads (RSAs)? You've come to the right place! In this blog post, we will demystify some of the magic behind Google's powerful advertising platform and
Apr 27, 2023 · David Vanslette · 3 min read
Predicting economic downturns can be a challenging task, as it involves assessing a range of economic, political, and social factors that can influence the direction of the economy.There is no shortage of opinions on the
Apr 26, 2023 · Kaddie Osborn · 6 min read
Social media is an essential part of any marketer’s channel mix, but it can be overwhelming to manage on an ongoing basis. With the right tools, social media can be a powerful tool to drive
Apr 17, 2023 · Erika Arevalo · 4 min read
Image SourceAnd just like that… It has been almost two years since Apple released iOS 14! And boy, have we all felt it. This switcheroo consisted of a new privacy feature that gave users more
Apr 14, 2023 · Jeff Blettner · 4 min read
In 2023, many websites and e-commerce stores are starting to see a downward trend in their conversion rates. If you are one of them, but are unsure where to start to improve them, a Conversion
Apr 10, 2023 · Freddie Laker · 8 min read
Saneel shares advice on building a fellowship of business partners, how innovation happens, and looking at tech through an ethical lens.Image SourceSaneel Radia is the CEO and CIO of Proto, an innovation consultancy that helps
Apr 7, 2023 · Freddie Laker · 6 min read
It’s never too late or too big of a jump to pursue your passions.Early technologies like Netscape made the internet accessible and more user-friendly to all. Pioneering this era by creating user-friendly technologies might be
Apr 6, 2023 · Freddie Laker
Discover one founder’s data-driven strategies for building a powerful startup.As the world becomes more data-driven and automated (looking at you, GPT), it's more important than ever to have a strong understanding of data and AI.
Mar 22, 2023 · 6 min read
Creating a successful landing page is essential for effective marketing and sales initiatives.An excellent landing page should give users the information they need to make an informed decision about whether or not your product or
Mar 9, 2023 · Anne-Michele Harrington · 5 min read
Launching e-commerce CPG brands into traditional retail stores is often an attractive strategy to accelerate growth.With nearly 90% of retail sales occurring in brick and mortar, as reported by Retail Dive, the opportunity to get
Mar 7, 2023 · 5 min read
Learn how an interim CMO can help to bridge the gap while looking for a permanent replacement.Executive leadership positions aren’t immune from the evolving talent market. C-level employees come and go just as the company’s
Jan 23, 2023 · Freddie Laker · 10 min read
Image SourceUwe Hook, Interim CMO/CDO at Chameleon Collective, has had a robust career as a global entrepreneur. He’s served as CMO for high-profile firms like Co-op Financial Services as well as media leader for Gen-X,
Jan 11, 2023 · 6 min read
The digital economy is continuously growing, and companies are scrambling to find the best talent. But what if you're not sure how to tap into that market? Or worse, what if you need help figuring
Jan 10, 2023 · Kaddie Osborn · 4 min read
Building the framework for employee participation in driving performance takes a bit of planning, but can pay off big!Asking employees to share content on social media can be an effective way to expand reach, build
Dec 6, 2022 · Uwe Hook · 3 min read
On November 30, Sam Altman, CEO of OpenAI, shared this tweet with the world:And by December 5, more than 1 million users tested the dialogue-based AI chatbot. As OpenAI describes ChatGPT: “The dialogue format makes
Nov 11, 2022 · Freddie Laker · 8 min read
Jeff shares his most pivotal advice for avoiding failure and successfully scaling—along with an embarrassing career faux pas.Image SourceWith his prolific career as a leader in top-tier global agencies, Jeff Brecker has a lot to
Nov 9, 2022 · Freddie Laker · 8 min read
Pablos, a prolific futurist, speaks on the types of inventions that transform the world—and his process for designing them.©ra2studio via Canva.comPablos Holman is a hardcore futurist who works at the intersection of entrepreneurship and inventing.
Nov 9, 2022 · Freddie Laker · 9 min read
Adam speaks on the implications of privacy tech developments on the future of marketing.Image SourceThere’s a whole industry evolving around privacy, sparking new startups, careers, and opportunities—and Adam Towvim, partner at Chameleon Collective and self-proclaimed
Oct 26, 2022 · Uwe Hook
“Reach into your pocketCast a dream into the skyOne dream will always flySome dreams live forever” – M. NewburyAaah, the Superapp: a single portal to a wide range of virtual products and services, or otherwise many
Oct 24, 2022 · 7 min read
What is Account-Based Marketing (ABM), and Should You Use It?Lately, B2B demand generation marketing seems to be abuzz with lots of talk around account-based marketing (ABM). If you’ve been successfully nailing Account-Based Marketing for years,
Aug 16, 2022 · Freddie Laker · 2 min read
Chameleon Collective Ranks on Inc. 5000 List for Second Consecutive YearChameleon Collective is proud to announce we’ve joined the ranks on Inc. Magazine’s annual Inc. 5000 List of America's fastest-growing companies for the second year
Aug 10, 2022 · Freddie Laker · 9 min read
Learn about centering experience in design from this seasoned expert!Donald Chestnut, chief experience officer at General Motors, has a lot to say about future innovation, design, and customer experience. In his daily work, he zeros
Aug 2, 2022 · Farzana Nasser · 10 min read
Learn how these marketing pros integrate brand and performance marketing efforts.Image SourceTraditionally, brand and performance marketing efforts have operated in their own siloes. While the performance side focused on specific metrics like clicks and ROI,
Jul 28, 2022 · Freddie Laker · 8 min read
Marcel shares key lessons on building tech platforms and staying persistent throughout the journey to success.In his early years, Marcel started off as a rock ’n roller who developed a passion for concert gear and
Jul 28, 2022 · Freddie Laker · 9 min read
Learn why Yin Woon Rani believes marketing success relies on “yes, and” thinking.Yin Woon Rani is CEO of MilkPEP—yes, the makers of the iconic milk ads! With her robust background as both a marketing leader
Jul 19, 2022 · Freddie Laker · 8 min read
Host, Freddie Laker, speaks with Duncan Bannatyne of the Bannatyne Group about succeeding as an entrepreneurDuncan Bannatyne is OBE, CEO, and chairman of the Bannatyne Group, which operates state-of-the-art health clubs in the U.K. He
Jul 14, 2022 · Freddie Laker · 9 min read
Learn how real brand loyalty is built by connecting on cultural touchstones.Image SourceTodd Kaplan has worked with Pepsi’s enormous variety of global brands, and he has even been named one of Business Insider’s top 25
Jun 30, 2022 · Chameleon Collective · 7 min read
Learn how design thinking can bring together diverse perspectives to create novel solutions.When building new digital tools—or anything else, for that matter—how can you truly understand and cater to users’ needs? The key to success
Jun 30, 2022 · Freddie Laker · 1 min read
Host Freddie Laker welcomes guest Dave Wright, Chief Innovation Officer at ServiceNow, as they discuss how changing perspective can drive innovation. In today’s me, me, me society, taking a moment to explore the world through
Jun 3, 2022 · Freddie Laker · 1 min read
Host Freddie Laker welcomes guest Josh Hay, Partner at Chameleon Collective, for a fun and insightful discussion about alternative approaches to business growth and how they have created success and, at times, chaos. Join this
Apr 25, 2022 · Ara Berberian
That stakeholder workshop you're planning or that expensive Qualtrics setup you bought isn’t going to lead to exceptional business outcomes alone.Mizaru, Kikazaru and Iwazaru are the three wise monkeys or “mystic apes” from Japanese Buddhist
Apr 21, 2022 · Chameleon Collective · 7 min read
These tools and tips will help you save time and be more efficient.Most people can focus for about five hours a day, meaning we need to make the best use possible of that time. Yet
Apr 15, 2022 · Freddie Laker · 7 min read
Co-Founder and Chairman of OpenExO, Salim Ismail, shares how companies can apply the concept of exponential technologies to entire organizations.Exponential technology is a technology that effectively drives change at an accelerated speed. Can the concept
Mar 31, 2022 · Freddie Laker · 6 min read
Host, Freddie Laker, speaks with Scott Tannen about what it means to be a truly sustainable businessWhen we speak of building sustainable companies, many people jump to thoughts of earth-friendly products and practices. They’re piqued
Mar 18, 2022 · Freddie Laker
Host Freddie Laker welcomes guest Brittney Kleinfelter, Performance Marketing Consultant at Chameleon Collective and Incoming PsyD Candidate. Freddie and Brittney will tackle a topic that many entrepreneurs and leaders struggle with: work-life balance. They’ll discuss
Mar 11, 2022 · Freddie Laker · 9 min read
Adam speaks on building trust and camaraderie in today’s workplace.Adam Rich, founder of Thrillist and principal of Adam Rich Consulting, takes a deep dive with Freddie into the new norms around work environments, feedback loops
Feb 24, 2022 · Freddie Laker · 6 min read
Host, Freddie Laker, discusses The Economics of Digital Content with Piano CEO, Trevor KaufmanIn 2022, it’s no secret that content is king. Bill Gates coined the phrase way back in 1996, citing that content would
Feb 23, 2022 · Freddie Laker · 1 min read
Host Freddie Laker welcomes guest Tom Dehnel, SEO Consultant, and commonly referred to as “The Gordon Ramsay of SEO.” A member of Chameleon Collective, Tom is a successful independent consultant with a lot of advice
Feb 15, 2022 · Brittney Kleinfelter · 5 min read
Considerations to keep in mind with the new upgrade.Brands have been slow to adopt Google Analytics 4 since its Fall 2020 release because of a host of reported problems with the new platform. Search Engine
Feb 10, 2022 · Uwe Hook · 5 min read
In recent years, the field of artificial intelligence has experienced remarkable advancements, transforming various aspects of our lives. One area where AI has made significant strides is essay writing, revolutionizing the way we approach academic
Feb 4, 2022 · Freddie Laker · 8 min read
Lisa and Freddie ask each other the tough questions about their preferred styles!Lisa Kauffman, CMO of Starboard Cruise Services (part of LVMH), is bringing her retail and cruise line experience together in a single role.
Feb 4, 2022 · Freddie Laker · 1 min read
Freddie Laker is joined by Lisa Kauffman, CMO of Starboard Cruise Services – part of LVMH. They will be discussing differences, merits and challenges of pragmatic, realistic leadership and idealistic, visionary leadership. Join the discussion
Jan 25, 2022 · Radha Badani · 6 min read
Radha Badani, Market Research Expert at Chameleon Collective, shares five tips on exploring the consumer learning journeyHere is your presumptive oxymoron of the day: I am a consumer insights expert who has made a career
Jan 21, 2022 · Freddie Laker
This advice from our very own Chameleons can help inspire and ignite your next website project.©kreatikar via Canva.comPerfection is subjective. But that doesn’t keep website designers or marketers from trying to achieve that ultimate website
Jan 20, 2022 · Freddie Laker · 7 min read
Learn how Pete makes the impossible possible every day.©Tiero via Canva.comPete Sena is the founder and chief creative officer of Digital Surgeons, founded in 2004. He’s worked with big companies like Unilever, Lego, and even
Jan 20, 2022 · Freddie Laker
On this week’s episode, host Freddie Laker welcomes guest Pete Sena, Founder and Chief Creative Officer of Digital Surgeons. Freddie and Pete will be covering a host of topics including entrepreneurship, creative concepts, design thinking,
Jan 15, 2022 · Freddie Laker · 12 min read
An increasing number of businesses have been pivoting to a virtual workforce model. Nearly half of all U.S. employees work remotely at least part of the time, and a quarter are fully remote. The vast
Jan 13, 2022 · Freddie Laker · 1 min read
Host Freddie Laker welcomes guest Isabelle Andrieu, Co-Founder of Translated, for a robust discussion on building understanding, trust, and teams across cultures. As our teams and partners are increasingly diverse, the best thriving companies are
Jan 7, 2022 · Farzana Nasser · 6 min read
Looking back at this past year, we can start planning to make 2022 the best one yet.It’s fair to say that every year brings new trends, ideas, and lessons in the growth marketing space. But
Dec 17, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Jim Fosina, Founder and CEO of Amora Coffee. They will be discussing customer needs and wants, approaches to customer service for product vs service businesses, and some entrepreneurial Oh Ship!
Dec 14, 2021 · Freddie Laker · 6 min read
Here’s our best advice for navigating the new normal in the coming year.Image SourcePost-pandemic, one thing is crystal-clear: We’re not going back to the old normal. Over the past year, companies have been honing their ability
Dec 10, 2021 · Freddie Laker · 6 min read
ICYMI: We’ve selected the most insight-rich and inspirational blogs from 2021 to guide you into the new year.Image SourceOur Chameleons are diligent about sharing their insights on Our Collective Point of View blog. New content
Dec 10, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Marc Billings, Founder of Blackdove Art Gallery. They will be discussing how NFTs/digital art are making their way into homes. Listen in and join the discussion as Freddie and Marc
Dec 9, 2021 · Freddie Laker · 6 min read
Digital media has forever changed the way we do life, from how we buy groceries to how we grow businesses. In recent years, digital technology has also upended another surprising industry—art. Digital art, specifically non-fungible
Dec 2, 2021 · Freddie Laker · 8 min read
Bonin presents innovative solutions to talent development and closing the wealth gap.Bonin Bough is Chief Growth Officer of Triller and Bonin Ventures. He has also been Chief Media and eCommerce Officer at Mondelēz International (previously
Nov 29, 2021 · Tena Crock · 6 min read
Mentorships work best when both parties have something to gain.Image SourceEarlier this year, Chameleon Collective partnered with an organization of rising business leaders to provide mentorship opportunities to its members. Without hesitation, I raised my
Nov 8, 2021 · Elise Marquis · 6 min read
When talent is leaving faster than you can hire, what should eCommerce Executives do next?Image Source“Well, there goes another one.” In recent months, more eCommerce Executives and their HR Partners are finding themselves saying those
Nov 8, 2021 · David Gitow · 6 min read
Learn why a retainer-based search firm can secure the best talent for high-level roles.Image SourceWe don’t like to boast, but we’re just stating facts here: Chameleon Collective has been experiencing one of our most successful
Oct 28, 2021 · Freddie Laker · 7 min read
Andrea and Freddie discuss their most pressing questions about the industry.Andrea is SVP of digital and ecommerce at NEST New York, as well as an adjunct professor at the Fashion Institute of Technology. She has
Oct 25, 2021 · Alex Hultgren · 5 min read
Revenue Models for Mobile AppsOver the last year, I’ve spent a lot of time on new app development for my clients. Specifically, how to launch, scale, and achieve sustainable profitability for a stand-alone mobile app. Before
Oct 22, 2021 · Freddie Laker
Freddie is joined by Eric Eden, the Executive in Residence of Information Venture Partners, to dive into how to drive your company's growth by identifying where to focus, where the market is going, and how
Oct 18, 2021 · Freddie Laker · 8 min read
Tips For New Independent ConsultantsProfessionals worldwide are more frequently opting for careers outside of the traditional corporate path by exploring becoming independent consultants. While the sense of having greater control of your destiny, maximizing your
Oct 14, 2021 · Freddie Laker · 6 min read
Jae shares how the marketing funnel has completely changed—and how to adapt.Jae Goodman is CEO of Observatory Agency, recognized by Fast Company in 2020 and 2021 as one of the world’s most innovative companies. He
Sep 30, 2021 · Freddie Laker · 6 min read
Freddie Laker joins Flamingo Capital to talk about the investment boom in Miami’s tech companies.Image SourceMiami might not be the first city that comes to mind when you think of a blossoming tech hub. But
Sep 28, 2021 · 6 min read
Filling your marketing shoes with the right person is a surefire way to grow your brand in the midst of a crisis, and an ongoing talent shortage shouldn’t stand in your way.Source Executive search takes a
Sep 23, 2021 · Freddie Laker · 6 min read
In this latest episode, host Freddie Laker speaks with three branding experts on how design impacts the customer experience.Image SourceMost of us appreciate good design. It might be a small feature that makes a product
Sep 16, 2021 · Freddie Laker · 6 min read
Discover the difference between mission-driven and purpose-driven organizations and why leading with a purpose delivers better results.Image SourceEvery company has a mission. Many of them have an entire page on their website dedicated to talking
Sep 9, 2021 · Freddie Laker · 5 min read
In a recent episode, host Freddie Laker speaks with Schafer about finding a business balance between personal motivation and profitability.Image SourceThere’s nothing wrong with going into business seeing dollar signs and infinite potential. A successful
Aug 30, 2021 · Johnny Cate · 4 min read
The problem with being a writer writing about writing is that people will be judging the blog entry you're doing about writing and using it to evaluate your writing. This blog doesn't intend to be
Aug 26, 2021 · Freddie Laker · 7 min read
Success begins with investing highly in your personal brand at any age.Image SourceJohn Hall, chief strategist of Relevance.com as well as co-founder of Calendar.com and Influence & Co., has been starting companies since he was
Aug 23, 2021 · Freddie Laker · 3 min read
Chameleon Collective is recognized by 2021 Inc. 5000 While established large corporate businesses strive to be on the Fortune 1000, entrepreneurs find recognition on the Inc 5000. We’re proud to announce that we’ve come in
Aug 17, 2021 · Freddie Laker · 7 min read
5 Steps to Building Loyal CustomersEvery business owner’s dream is usually to expand its customer base. The more customers a business has, the more profit it’s earning and the more likely it to succeed. Yet,
Aug 12, 2021 · Freddie Laker · 7 min read
Ruth speaks on sharp career pivots and how she deals with adversity.Ruth Hartman knows a thing or two about mentoring other leaders. As former president of Lord & Taylor and chief merchant officer at Le
Aug 12, 2021 · Brittney Kleinfelter · 1 min read
Freddie Laker is joined by Ruth Hartman, a C-Suite Executive, Board Member, & Consultant, to discuss dealing with adversity, the key to being a good mentor, and challenges in leadership.
Aug 5, 2021 · Freddie Laker
In a recent Oh Ship! episode, host Freddie Laker and guest Tena Crock share how to find positivity to overcome life’s greatest challenges.Image SourceFor some people, positivity seems to come naturally. Life always seems to
Aug 5, 2021 · Freddie Laker
Freddie Laker is joined by Tena Crock, an Interim VP of E-Commerce/CX, to talk about finding positivity and focus to overcome some of life's greatest challenges. They focus on professional development and affairs close to
Aug 2, 2021 · 7 min read
A click-through rate (CTR) is a metric that demonstrates as a percentage that measures how many people clicked the ad to visit any particular website. On the other hand, a conversion rate is a metric, which
Jul 29, 2021 · Freddie Laker · 7 min read
Learn how the Londonbeat songwriter merges his dual passions!Image SourceWill Henshall, founder and CEO of Focus@Will Labs, has had a long and colorful career in the music industry. As a songwriter, performer, producer, and entrepreneur,
Jul 29, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Will Henshall, Founder & CEO of Focus@Will, to talk about AI technology trends, the challenges in productivity and focus in a business environment, and how music can aid that.
Jul 26, 2021 · Jonathan Nail · 7 min read
Discover our top picks for full-spectrum email marketing, from ideation to analytics.SourceMore than 4.3 billion people use email. That alone bodes well for any email marketing strategy. No other platform can compare to those figures,
Jul 22, 2021 · Freddie Laker · 6 min read
Host Freddie Laker speaks with Sergio Mello about leading in foreign cultures.Image SourceThe digital nomad movement is real, but it didn’t start with the sudden shift to remote work during the pandemic. For many, living
Jul 22, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by entrepreneur, Sergio Mello, to talk about what it's like to work in a foreign country, cultural learnings, leading in foreign cultures, incredible epiphanies, and hilarious moments that have gone wrong
Jul 19, 2021 · Kevin Pound · 8 min read
Business analysts face unique challenges in a remote-only work environment.Image sourceTech-enabled remote work has grown at an exponential rate over the last two decades. But, in many ways, the global COVID-19 pandemic was the final
Jul 15, 2021 · Freddie Laker · 6 min read
The CEO of Group of Humans reflects on the broad influence of farming.Image sourceRob Noble is the founder and CEO of Group of Humans, a collective of creative problem-solvers and analysts that helps organizations adapt
Jul 15, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Rob Noble, Founder of Group of Humans, to look inside one internet entrepreneur's mind as he reflects on how key themes from farming have impacted his technology and marketing businesses.
Jul 12, 2021 · Julie Znoy · 5 min read
Increase click-through rates and engagement with these nine best practicesIf you run a business, you can reach just about any target audience with an email. Statista projects that the worldwide number of email users, estimated
Jul 8, 2021 · Freddie Laker
Jeff explains the biggest cannabis industry challenges and mistakes people make in the cannabis space as well as the greatest opportunities.Jeff Arbour, a partner of Chameleon Collective, has spent his career helping businesses navigate the
Jul 8, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Jeff Arbour, Founder of Nana & Pop, to cover everything from the biggest mistakes people make, opportunities for founders, CPG trends and, funding and financing.
Jul 6, 2021 · Jonathan Nail · 8 min read
How to select the right strategic marketing platform for your business objectives.When used to its full potential, your customer relationship management (CRM) system can revolutionize the way you connect with current and prospective clients. While
Jul 1, 2021 · Freddie Laker · 7 min read
Learn about digital agency culture, its shifting role and tactics, and how it’s quickly evolving in today’s climate of disruption.Steven Moy, CEO of Barbarian and former CEO of Isobar UK, has a lot to say
Jul 1, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Steven Moy, CEO of Barbarian, to talk about the future of the business model, the agency "culture" and learning to be a CEO.
Jun 24, 2021 · Freddie Laker · 8 min read
Through Beyond Barriers, Nikki is launching a novel approach to empowerment and disrupting the traditional idea of coaching, making executive-level training accessible to more women.Nikki Barua is the co-founder and CEO of Beyond Barriers, which
Jun 17, 2021 · Freddie Laker · 6 min read
Alexa drives home the importance of empathic leadership and a focus on process over outcomes as indispensable qualities.Alexa von Tobel models empathy in her daily work with the companies she invests in and in her
Jun 16, 2021 · Freddie Laker
CLEAR™ Assessment Empowers Companies to Unlock Value and Drive Business GrowthMIAMI, June 15, 2021 /PRNewswire/ — Today, Chameleon Collective, a hybrid consulting and interim leadership firm, announced a groundbreaking new growth tool as part of
Jun 15, 2021 · Charles Sayers · 8 min read
It’s time to take the great business idea that took shape during the pandemic to marketImage SourceDuring the pandemic, we were all forced to confine ourselves to many things that were smaller. Smaller spaces, smaller
Jun 12, 2021 · Freddie Laker · 1 min read
Today on Oh Ship! Show, Freddie Laker is joined by Brian Long, the CEO of #Attentive, his second company after selling his prior business to Twitter. Tune in for this entrepreneur's stories, he's got a
Jun 10, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Scott Monty, Interim Communications Executive, for an intriguing conversation about leadership.They'll share lessons and insights you won't want to miss!
Jun 10, 2021 · Susan Martindill · 6 min read
Find out how to hire a demand generation manager even if you don’t work in the field.Image source“It’s been three months. Why hasn’t my new demand generation manager done anything?”Time and time again, I hear
Jun 3, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Otto Othman, Co-Founder and CEO of PINCHO, for an inspiring discussion about overcoming challenges as a leader and conquering reservations.
Jun 2, 2021 · Tena Crock · 5 min read
In an attempt to channel my inner Sophia Petrella (Google it kids), “Picture it, it’s 2017. A young woman, not yet 40 years old, is the Vice President of ECommerce and Digital Marketing at a
May 27, 2021 · Freddie Laker
Learn why the human elements of a business play a significant role in the metrics of success according to the CEO of Big Spaceship who focuses on progress over perfection.Michael Lebowitz is the CEO and
May 20, 2021 · Freddie Laker · 6 min read
Learn how Nihal has become a successful networker—and how he leverages his social network connections while sharing his most significant secrets.Nihal Mehta has been an early angel investor in Uber, Airbnb, Attentive, AdMob, and many
May 18, 2021 · Freddie Laker · 7 min read
Here’s how Chris overcame his toughest leadership moments—and what he learned on the way.Chris Moloney has been CMO of both global brands and smaller businesses. He’s served as CMO and SVP of ecomm for Brinks
May 13, 2021 · Freddie Laker · 1 min read
Freddie Laker is joined by Chris Moloney, Interim CMO, to talk about his experience in various leadership roles, and why making tough decisions is necessary for running a successful business.
May 10, 2021 · Brittney Kleinfelter · 6 min read
The Ethics of MarketingGrowth marketing: what felt like an exciting, unexplored world fifteen years ago is now driven by data, algorithms, and A/B testing. In recent years, data companies, like Cambridge Analytica, for example, have
May 6, 2021 · Freddie Laker
Freddie is joined by Peter Hirshberg, Chairman of Grey Area, today to talk about the history, concept, and evolution of digital art, and the recent rise in popularity of NFT's.
May 5, 2021 · Elise Marquis · 12 min read
The pandemic has made focusing on digital growth essential. Learn how smart companies are adapting to the rise of digital so you can get ahead of the curve. Image sourceThe pandemic has ignited digital acceleration in
May 1, 2021 · Gabriella Araujo · 5 min read
Technology Trends For Small Businesses https://unsplash.com/photos/VHXiGXxwOQ4 Keeping up with technology trends can be tricky. More so, if there are more important aspects of your business that you need to focus on.However, you should not forgo innovation. If
Apr 28, 2021 · 9 min read
Ten SEO Competitor Analysis Key Areas https://unsplash.com/photos/shr_Xn8S8QUIn order to understand how to develop a project and in what direction to move, periodically you need to make a full or partial analysis of competitors. At the beginning
Apr 22, 2021 · Freddie Laker · 7 min read
Learn how Vengo Labs used innovative ideas to stay successful during COVID-19 and how you can apply this through tough times.Marci Weisler had her work cut out for her in the pandemic, as her company,
Apr 19, 2021 · 6 min read
Getting your Facebook ads to perform better could be as simple as making a few minor fixes to avoid these Facebook advertising mistakes SourceBusinesses don’t spend their hard-earned money on Facebook advertising because it’s fun. The
Apr 16, 2021 · Freddie Laker · 1 min read
Freddie and Brett talk about the three key factors when making an investment, quality, service, and price, which create an unattainable trifecta. They discuss the obstacles most companies run into with this expectation and debate
Apr 8, 2021 · Freddie Laker · 6 min read
Learn how virtual technologies will enhance our lives in the years to come!©max-kegfire via Getty Images ProLeila Amirsadeghi works as senior program manager of Microsoft’s Mixed Reality VR project. An innovator in the technology field
Apr 1, 2021 · Freddie Laker · 6 min read
Lance shares what inspired him to break one of the industry’s most long-standing rules.Lance Porigow works as Chief Marketing Officer of the Shipyard, which focuses on leveraging creativity and data to deliver ingenious solutions for
Mar 29, 2021 · 6 min read
Marketing Procurement Best PracticesHere’s how to work with your agencies for procurement that delivers value without reducing investments.Source By definition, procurement is the act of securing goods or services required for a business to grow. We
Mar 25, 2021 · Freddie Laker · 6 min read
Learn why Pearly says the future is already here—and what to expect in the next few years.Image sourcePearly Chen works at the forefront of the VR space. As VP of partnerships and business development for
Mar 19, 2021 · 7 min read
Creating an Engaging Ecommerce StoreOnline marketplaces like Amazon and Etsy could be a good way to test the market for a new product. Using these platforms, you can quickly start a new online business with
Mar 18, 2021 · Freddie Laker · 6 min read
Not a coding wizard but want to start a tech-empowered business? Albert shares sage advice in this week’s episode.Albert Santalo is the founder of 8base, which makes starting a tech business easier for non-technical entrepreneurs.
Mar 12, 2021 · Freddie Laker
Today Freddie Laker speaks with Julie Mantis about why brands are moving towards in-house teams vs agencies and how an internal agency model can support that strategy.ED
Mar 9, 2021 · 6 min read
As more consumers are buying CPG brands online, how can your brand attract consumers with packaging design? In the recent past, many consumer packaged goods brands (CPG) and fast-moving consumer goods brands (FMCG) relied on in-store
Mar 4, 2021 · Freddie Laker · 6 min read
Hear Joseph’s take on why corporate dynasties are destined to crumble.Joseph Jaffe is a visionary thinker and entrepreneur who hosts Corona TV and has written five books, including Built to Suck, which he wrote about
Mar 1, 2021 · Freddie Laker · 3 min read
How To Use Marketing Procurement EffectivelyAs a marketing leader who has also spent time on the agency/supplier side of the equation, I have a bit of a love/hate relationship with procurement. In the early years
Feb 26, 2021 · Melissa Pacheco · 5 min read
Master the transition to a new leadership role with Michael Watkins’ advice. Ninety percent of leaders say the most challenging times they experience are the transitional periods, says Michael Watkins in The First 90 Days:
Feb 24, 2021 · Tena Crock · 8 min read
The Rise of eCommerceMost of us already knew we needed to embrace eCommerce, but the pandemic gave it a massive jumpstart. Companies that were lagging have had to get up to speed quickly or risk
Feb 15, 2021 · 9 min read
Emerging Innovations in RetailAs the retail world works to recover from the pandemic’s shock, we have some new surprises in store—but this time, not bad ones. A chaotic situation has the power to shape up
Feb 12, 2021 · Freddie Laker · 1 min read
Today, Freddie Laker is joined by the CEO of Wrecking Ball, Joseph Princz, to talk about "reinventing the web" in terms of digital renovation, experiential sites, simplifying engineering processes, and design.
Feb 10, 2021 · 7 min read
Every retailer needs to get to know a new customer base: post-pandemic shoppers. We dive into the critical shifts in consumer behavior that will affect how you do business.The initial fears of the pandemic have
Feb 4, 2021 · Freddie Laker · 5 min read
Jonathan shares how self-belief led him to persevere despite the advice of others and against all odds.Image Source- ©Mikhail Mishunin via Canva.comJonathan O’Halloran is the co-founder and chief science officer of QuantuMDx, a revolutionary biotech
Jan 29, 2021
The COVID-19 Pandemic’s Effect on Real EstateHow does the real estate market look during a global pandemic? Adam Palmer gives his take on our previously published white paper, Into The Blue. Read this response post
Jan 28, 2021 · Freddie Laker · 6 min read
Jeffrey speaks on value-based leadership and his greatest career blunders. Jeffrey is the CEO and chairman of the C-Suite Network, which brings together people in high-level leadership positions to provide one another with support and
Jan 21, 2021
The newest Apple software update will make tracking and data collection harder. Two of the world’s tech giants are facing one another down over a controversial issue: User privacy.At the center of the issue is Apple’s
Jan 21, 2021 · Freddie Laker · 5 min read
Stepping far outside of your comfort zone brings incredible growth, as Jonny has seen firsthand. Learn how extreme situations can give leaders a new mindset.Jonny Dodge spoke to us from Dubai, where he’s been working
Jan 15, 2021 · Freddie Laker · 1 min read
Freddie's joined now by Karen Lithgow as they discuss evolving tactics in leadership and how to keep up. Karen gives us insight into her personal growth and the external challenges that face leaders today.
Jan 7, 2021 · Freddie Laker · 5 min read
Learn how goal-setting is helping him climb the world’s highest peaks. Image source At 59, former NFL player Mark Pattison is poised to become the oldest person to surmount the Seven Summits—the highest mountain peaks
Jan 5, 2021 · Melissa Pacheco · 5 min read
Optimize your onboarding with these five surefire strategies.The pandemic has thrown quite a few curve balls at companies around the world. No one is immune from the need to transform existing processes in response to
Dec 28, 2020 · 4 min read
How SEO and Search Ads Can Work TogetherA lot of marketers have this general idea that everything under Search Engine Marketing (SEM) is closely related. After all, the Organic Search results appear on the same
Dec 17, 2020 · 5 min read
5 ways to build trust with your customers and increase conversionThe COVID-19 pandemic forced many businesses to move from selling in-person to selling online. Salespeople who depended on face-to-face interactions to build trust and rapport
Dec 11, 2020 · Freddie Laker · 1 min read
Happening now, Freddie speaks with Jason Sosa, a thought leader in the "future of work", to discuss everything from how people should be evaluating future roles, themselves, and even the impacts of #AI on the
Dec 8, 2020 · Anne-Michele Harrington · 6 min read
THE IMPORTANCE OF LONG TERM CONSUMER VALUEWhile 2020 has urged everyone to focus on social distancing, a surprising number of first dates are happening – first dates with new brands, that is. In a study
Dec 4, 2020 · Freddie Laker · 1 min read
Freddie Laker is joined now by Ian Ritchie, the Executive VP of Sports Illustrated, to discuss "gambling" as an entrepreneur in both a professional and personal manner and how those risks can lead to success.
Nov 20, 2020 · Freddie Laker · 1 min read
We're live! Freddie is joined by CEO of metaMe INC, Dele Atanda, to talk about trends in digital, data, and privacy during the pandemic and how it brings a rising threat of “under the skin
Nov 20, 2020 · Uwe Hook
Chameleon Collective’s Uwe Hook shares the seven trends he believes will impact financial marketing in 2021.Source COVID-19 was a shock to the financial services industry, specifically in the increasing role of digital transformation and a shift
Nov 13, 2020 · Freddie Laker · 1 min read
We're live! Freddie Laker is speaking with Jane Barratt, the Chief Advocacy Officer of MX Technologies, on what the industry missed when the real digital transformation happened.
Oct 30, 2020 · Freddie Laker · 1 min read
Today Freddie Laker speaks with Gaston Legorburu, the Founder of GlueIQ, about understanding the difference between being the best and being the best choice.
Oct 23, 2020 · Freddie Laker · 1 min read
Happening now! Freddie Laker and Bain Capital's Operating Partner, Darren Herman, discuss the philosophy of alternative ways of learning. Darren notes, "I have lived my entire career by this mantra and it’s the best way
Oct 16, 2020 · Freddie Laker · 1 min read
We're live! Freddie Laker speaks with Chameleon Partner, Danny Fishman, about the power and responsibility of marketing & advertising's role against societal issues and throwing events in the digital age.
Oct 15, 2020 · Alex Hultgren · 7 min read
I know what you're thinking: this is another one of those inspirational posts about how someone's entire business was transformed after reading a brilliant Seth Godin quote scratched into the wall at a Shell station.Actually, no … although
Oct 14, 2020 · Danny Fishman
Every day we hear more and more about the “informed” and “activist” consumer whose purchase decision making is not just influenced by traditional marketing practices, but instead by the attitudes, beliefs, politics, and social actions
Oct 12, 2020 · Uwe Hook
Financial Services MarketingFinancial services marketers have experienced rapid changes in their customers’ behavior throughout the Corona crisis. Digital transformation accelerated, contactless payments, and electronic signatures are the new normal, broadband has become essential for any
Oct 9, 2020 · Freddie Laker · 1 min read
Freddie is speaking with Dan LaCivita, a proven entrepreneur with a creative agency past, who's newest product startup is #Play. They'll be discussing his professional journey and how to successfully build companies from the ground
Oct 7, 2020 · 5 min read
Conversion rates should be your first, second, third, and fourth priority in the world of eCommerce. The biggest brands in the business dedicate enormous amounts of resources to increasing their conversion rates (due to the almost unbeatable ROI it provides). And if you want to compete, you need to optimize yours too.
Oct 2, 2020 · Freddie Laker · 1 min read
We're live! Freddie Laker and Cindy Gallop, Founder & CEO of #MakeLoveNotPorn, discuss how to deal with challenges and obstacles given her own entrepreneurial journey. Tune in now.
Sep 30, 2020 · 5 min read
If you are scratching your head and wonder why your competitors are getting subscriptions more than you do, it may only mean one thing. It would help if you improved your current SaaS conversion rates. Now
Sep 18, 2020 · Freddie Laker
Freddie Laker is joined by a former Marketing Exec at #ESPN & #TheCocaColaCompany and startup entrepreneur, Carol Kruse, about the art & science of leading a business through transformation.
Sep 17, 2020
Using Marketing Procurement for Brands & AgenciesEffective marketing procurement can help optimize your longterm ROI but are you using it correctly? What are the best ways to leverage it and where should you focus your
Sep 16, 2020 · Nick Worth · 5 min read
The Problem with Content Marketing Miracles The miracle of miracles is the hope they engender. The joy of Santa’s extraordinary annual global journey to each and every hearth. The inspiration when a pilot lands his
Sep 11, 2020 · Freddie Laker · 1 min read
We're live! We've got two #interimleadership execs today, Freddie Laker and Ron Boire, talking about hot topics in #entrepreneaurship and #businesstransformation. Ron's a former senior executive at companies including Sony, Best Buy, Art Van Furniture
Sep 3, 2020 · Freddie Laker · 6 min read
Hear Alex’s take on the future of self-driving technology and lessons learned in his career.Alex Roy is no stranger to adrenaline: Lightning-fast cross-country drives are a favorite hobby of his. In fact, he and Freddie
Aug 31, 2020
E-commerce has transformed the world into an international marketplace. Now, buying products from across the globe is only one click away.The growth of international e-commerce has been impressive. That's why you need to consider this
Aug 28, 2020 · Freddie Laker · 1 min read
Live now on Oh Ship! Freddie Laker speaks with Chip Register, the former Co-CEO of #PublicisSapient, about the "2×2 Matrix" technique: Culture vs. Speed. Tune in & find out out how the shifting balance impacts
Aug 24, 2020 · Freddie Laker · 5 min read
Using Video Conferencing Tech Effectively for Business When I originally sat down to write an article about my “over the top” webcam approach it was focused on being a “how-to” article to help people create a
Aug 20, 2020 · Freddie Laker · 6 min read
Brad discusses the impetus behind his career change and why he’s more satisfied with his work now than ever.Brad Jakeman has had an incredible career, which includes having served as president of the Global Beverages
Aug 19, 2020 · 6 min read
Leadership is one of the hardest skills to learn out there. It requires great self-awareness, discipline, and the urge to help others grow. Multiple people throughout history have learned their own leadership lessons. Below we’ll
Aug 17, 2020 · Freddie Laker · 5 min read
Toby speaks on his career inspirations, the future of events, and what he’s learned from COVID-19.Toby Daniels works at the cutting edge of virtual conferencing, so he has some excellent insights on the future of
Aug 11, 2020 · Freddie Laker · 5 min read
Backed by our data and historical trends, Chameleon Collective’s new business guide in the post-pandemic world, “Into The Blue EU,” offers a bird’ s-eye view of how our life, our work, and our relationships will
Aug 11, 2020 · Freddie Laker · 1 min read
Bill Goldstein created one of the world's most loved vintage guitar and car stores with a celebrated showroom in the Wynwood Arts District of Miami. His journey to get there was anything but conventional. Tune
Aug 11, 2020 · Freddie Laker · 6 min read
Sometimes our greatest failures are also our greatest successes.Veronika Sonsev is a co-founder of Chameleon Collective. She’s now at the forefront of the retail industry with her company CommerceNext, which hosts leading industry events. “My
Aug 8, 2020 · Brett McCall · 10 min read
Learn to navigate the art and science of effective marketing procurement to optimize ROI.Often, we’re asked why our Collective has an Interim Chief Procurement Officer (CPO). What does this role entail, and what value does
Jul 23, 2020 · Freddie Laker · 6 min read
David shares major hurdles and growing pains from the early days of the industry.David Tait, managing partner with CONSULTAIT, has a legacy that’s hard to beat: He was one of the key players in revolutionizing
Jul 22, 2020 · Vu Pham · 6 min read
Are you using the right metrics? Do you have the right tools? Find out why you may not be getting the best results from data analytics.Data analytics is all the rage. Everywhere you turn, you
Jul 17, 2020 · Freddie Laker · 1 min read
Freddie Laker discusses entrepreneurship and the future of work with John Winsor, Founder & CEO of Open Assembly. #entrepreneurship #future #futureofwork
Jul 9, 2020 · Freddie Laker · 6 min read
Chelsie Lee, co-founder and CEO of Shipsi, shares tough lessons learned on her path to success.Chelsie Lee co-founded Shipsi, which works with any retailer to provide same-day delivery natively on their website. They have a
Jul 2, 2020 · Freddie Laker · 6 min read
An unconventional leader describes the moments that shook him up and transformed him.Freddie spoke with Juan Morales, Chameleon Collective’s executive creative director, about moments of failure that helped define him as a leader. They’ve collaborated
Jul 1, 2020 · Freddie Laker
Backed by our own data and historical trends, Chameleon Collective’s new business guide in the post-pandemic world, “Into The Blue,” offers a bird’s-eye view of how our life, our work, and our relationships will change
Jun 25, 2020 · Freddie Laker · 1 min read
On this episode of Oh Ship! Show, Freddie Laker is joined by Ben Way, Founder of #TheRainmakers, Inc and original co-founder of Oh Ship! Tune in now and get ready to hear these two Englishmen
Jun 19, 2020 · Freddie Laker · 1 min read
Broadcasting live – Freddie Laker is joined by Robert Scoble, noted tech journalist and author, to discuss stories from the front line of innovation (and the not often discussed Oh Ship moments)!
Jun 14, 2020 · Freddie Laker · 1 min read
This week we discussed some of our "favorite" failures and Oh Ship! moments. Ben & Freddie start to get sentimental but we left the group hugs off camera.
May 29, 2020 · Freddie Laker · 1 min read
Oh Ship! A conversation with Isabelle Fevrier, a fascinating leader from the fashion world with experience from Mansur Gavriel, Ralph Lauren, DFS-LVMH, and Cartier.
May 23, 2020 · Freddie Laker · 6 min read
Synchronizing multiple Google or Microsoft calendars is easy with the right tool. Here’s the best one we found. If you only have one Google or Microsoft calendar to manage, consider yourself among the lucky few. Though
May 21, 2020 · 5 min read
Guest Contribution by Molly Barnes, Digital Nomad Life For the last several weeks, the majority of people had to quickly pivot to adapt to stay-at-home, shelter in place, or quarantine orders. It’s a huge transition
May 12, 2020 · Freddie Laker · 5 min read
Present yourself as polished and professional on all your video calls with these best practices. As many of us make the shift to working remotely, video conferencing is more important now than ever. With its rapid
May 8, 2020 · 7 min read
The world is facing the worst crisis in decades. As COVID-19 cases increasingly grow all over the globe, it is not just health and safety that must be dealt with.This pandemic also forced businesses and
May 7, 2020 · Freddie Laker · 5 min read
Sean Finnegan and Freddie Laker talk about career mistakes, what they’d do differently, and what they’d never change.Sean Finnegan, a co-founder of Chameleon Collective, has also been the CEO of Omnicom Media Group’s digital division.
Apr 24, 2020 · Freddie Laker · 6 min read
Even with high potential, every new leader needs to be set up for success from the beginning for strong leadership. Nurturing and developing leaders from within says a lot about your company culture. It shows you
Apr 23, 2020 · Freddie Laker · 6 min read
Ivan tells us how he relaunched his company after an early failure.Ivan Todorov, a serial entrepreneur, has learned a few lessons about recovering from tough times. He got his start in the dotcom era in
Apr 20, 2020 · Sean MacBeth · 10 min read
With the rapid development of SARS2 CoV 2, many people who are accustomed to doing a daily commute and going into an office are finding themselves in uncharted territory in their work routine. It is
Apr 15, 2020 · 6 min read
Benefits of Communicating EffectivelyAs we know, the world is involved in a global health crisis, and we are doing our individual and collective best to get through it. Companies of all sizes have been affected
Apr 7, 2020 · Freddie Laker · 6 min read
Though the definition of a great leader can vary depending on who you ask, there are several telltale characteristics that set a solid stage for effective leadership. Being an effective leader is challenging. When things
Apr 6, 2020 · Michael Kruse · 6 min read
It’s not easy having to work and parent at the same time, but these tips can help you do both with grace.From one work-from-home parent to another, the struggle is real. Living the consultant life,
Mar 11, 2020 · Freddie Laker · 13 min read
With COVID-19, better known as the Coronavirus, spreading around the world, there has been an increasing number of businesses telling team members to work from home or not to travel to meet with colleagues, partners,
Feb 20, 2020 · Mike Coner · 7 min read
Cannabis Compliance: Dispensary Retail Regulations and Vaping StandardsDeveloping a compliance strategy into your Cannabis investments will future proof your business in a volatile emerging market.Starting a business in a nascent industry is hard enough as
Jan 9, 2020 · 6 min read
The Internet is flooded with all sorts of B2C marketing guides, but the situation is not so bright when it comes to B2B marketing. After all, it is a totally different field of work where
Dec 20, 2019 · 8 min read
Trends Surrounding Retail in 2020Technology evolves fast, and with it comes the forward march of progress. To run a successful retail business, business owners have to stay on top of these trends – keep up
Dec 9, 2019 · 5 min read
5 Sales Triggers through Psychology Customers are human, just like you, and, as such, they often appear to be – and are – very complex creatures, with difficult wants and needs to meet. It can
Dec 3, 2019 · 5 min read
What is a B2B Marketing Strategy?B2B, or business-to-business, refers to when a business doesn’t sell to consumers, but rather to other businesses. This often leads to lucrative bulk sales and consistent customers, so it’s a
Dec 2, 2019 · Farzana Nasser · 6 min read
Finding the right balanceIs brand marketing becoming a forgotten hero? Many direct-to-consumer brands in today’s climate have begun to develop an obsession with performance marketing while placing branding in the proverbial back seat. However, there
Nov 11, 2019 · 7 min read
The Missing Link Now that the world has gone digital, every brand is doing its best to stand out and attract more customers.Having a solid online presence is always the first step. However, the work doesn’t
Nov 5, 2019 · 6 min read
What you need from an Amazon consultant to help your retail business succeed.Selling on Amazon is a key strategy for online retailers. The online retail giant has over 237 million active customers and accounts for
Nov 4, 2019 · 7 min read
Consider the benefits of leveraging interim leadership to minimize disruption during critical times.A fast-growing company was concerned about its current Marketing leadership but did not want to dismiss an executive without a new hire to
Oct 30, 2019 · 8 min read
5 Best Ways To Invest in Tech Tools OnlineHaving the right software, devices, and other tech tools is a basic necessity for running any small business successfully. Even though you know you need these tools,
Oct 29, 2019 · Freddie Laker · 6 min read
How an Interim Chief Marketing Officer can Improve Your Company Although every organization relies on a wide range of skilled labor to be effective, key leaders will play an outsized role in your company’s overall success.
Oct 27, 2019 · Mike Coner · 3 min read
Find out what mistakes the state’s non-compliant dispensary businesses made.On November 1st, almost 400 California-based cannabis businesses closed overnight.The Bureau of Cannabis Control (BCC) has issued 394 notices to cannabis retailers, delivery services, and distributors.
Oct 25, 2019 · Mike Coner · 3 min read
Home delivery is the next big thing in the cannabis industry.Some states already allow it; others are considering it. Many jurisdictions aren’t even sure how to legally define the limits of home delivery and what
Oct 23, 2019 · 7 min read
Ten Surefire Ways to Build Trust in Business Within Your Company's Culture“The best way to find out if you can trust somebody is to trust them.”― Ernest Hemingway In today’s world, there are many ways for
Oct 3, 2019 · 8 min read
Increase Affiliate RevenueThe fundamental scalability of eCommerce is one of its biggest selling points (pun partially intended). Not only can anyone with a basic business idea make it a reality through building a store in
Sep 24, 2019 · Miles Williams · 12 min read
Finding Your Operating CadenceThe last time you started a new job at an established company, there was no doubt a lot to learn and a lot of adjustment. But there’s one thing you could probably
Sep 17, 2019 · 8 min read
What is the role of a Chief Digital Officer, or CDO, in a retail organization? The role of a Chief Digital Officer is to lead digital transformation, defining and executing a strategy for a step-change in
Sep 10, 2019 · Tena Crock · 8 min read
Interim Leadership for Ecommerce GrowthMany new brands are bursting onto the scene with a direct-to-consumer (DTC, d2c, b2c) first (and often only) model. Other, well-established brands, have cracked the code on d2c over a decade
Sep 4, 2019 · Paul Lewis & Paul Cushman · 4 min read
Chief Marketing Consultant — Is it time for one?The role of the chief marketing officer today is more complicated and diverse than ever. Marketing itself has become significantly more sophisticated and typically utilizes complex technology
Aug 28, 2019 · 5 min read
Six Ways to Jumpstart Your Organization with Interim LeadersMore organizations are hiring interim leaders for a variety of reasons. What’s interim leadership, and how can your organization benefit from this strategy? According to Harvard Business Review,
Aug 22, 2019 · Mike Coner · 3 min read
Security Regulations on the Cannabis IndustryHow much water are you selling customers in your cannabis?The question is not as absurd as it sounds. All cannabis flower contains some amount of moisture. How much moisture is
Jul 15, 2019 · Michael Bayler · 10 min read
Behind the accelerating crisis in advertising lie challenging new rules for building, growing and sustaining brandsWhile the roséflowed freely at this year’s Cannes Lions, dark and heavy clouds, that havebeen threatening on the far horizon,
Jun 17, 2019 · Farzana Nasser · 5 min read
Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments.A CommerceNext market research survey was recently published, reporting valuable
Jun 10, 2019 · Ryan Hart · 11 min read
The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back SeatThe World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills
Jun 5, 2019 · Freddie Laker · 6 min read
Being the first almost never means being the best.In today’s innovation marketplace, everybody wants to be the first. Tech and non-tech companies alike are racing to raise capital for “crypto”, “blockchain,” and “AI”. Yet these
May 8, 2019 · Mike Coner · 4 min read
Why Monetize Retail Data for Your Business?New business intelligence tools and approaches are driving innovation throughout most industries in the US economy. However, it seems like the nascent yet highly profitable cannabis industry is getting
Apr 29, 2019 · Juan-Carlos Morales · 6 min read
Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews
Apr 22, 2019 · Mike Coner
Cannabis & Tech Talks sits down with Mike Coner, President of ezGreen Compliance and Partner of Chameleon Collective, LIVE at New West Summit 5 in San Francisco.His side company, ezGreen Compliance is a point-of-sale software
Apr 20, 2019 · Mike Coner · 1 min read
Hemp, Cannabis and the Black Market: A Discussion of Quality and Safety. There are enormous profits in the cannabis industry and corporations are ready to do what they do best – acquire it, scale it,
Apr 11, 2019 · 7 min read
Blockchain technology is at the center of next-generation operating models.Data governance is dead. Although its principles are more important than ever, the operating models that today’s enterprises use have become barriers to innovation. Therefore, new
Mar 29, 2019 · 8 min read
Over the past ten years, a huge array of never-before-imagined jobs have emerged while companies navigate the digital space.Navigating all the new roles being created by the digital economy can seem daunting. But this is
Mar 28, 2019 · Miles Williams · 11 min read
What you need for a successful brand strategy.Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in
Mar 19, 2019 · Tena Crock · 7 min read
Actionable methods to connect the entire organization with your end consumer.“It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry FordThere’s
Mar 13, 2019 · Mark Moreno · 7 min read
Complex, risky enterprise technology integrations will soon be a thing of the past.Risk is at the heart of every capital enterprise. Someone who risks their resources investing in a potential business is ultimately accountable for
Mar 4, 2019 · Freddie Laker · 7 min read
The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities.SourceThe craft cannabis and craft beer industries are part of a larger field of premium
Feb 21, 2019 · Sean MacBeth · 5 min read
This blog is an excerpt that was originally published on WhatSayTheExperts.comEmail Isn't Dead.Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet
Feb 13, 2019 · 6 min read
Check out this guide for actionable tips you can implement today.There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception.Did you know that 70% of shoppers on Amazon
Jan 16, 2019 · Radha Badani · 7 min read
Identify attitudes and motivations to find a common thread between your desired target customers using psychographics.IntroductionIt’s not easy picking a favoriteOne of the most poignant examples of a brand that focused its positioning on a
Dec 11, 2018 · 4 min read
As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in
Dec 5, 2018 · Brittney Kleinfelter · 8 min read
Best Practice Tips for Practical and Technical Search Engine OptimizationAccording to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for
Nov 28, 2018 · Veronika Sonsev · 6 min read
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad
Nov 28, 2018 · Freddie Laker · 4 min read
Freddie speaks with creative director Juan Carlos-Morales on how entrepreneurs should define success. Image source How do you define success? Have you had to reframe what success means to you over time? It’s common
Nov 26, 2018 · Mike Coner · 4 min read
Obstacles with Cash Management for CannabisManaging an all-cash business requires extra planning and security. North American marijuana sales are projected to top $20 billion by 2021. The vast majority of those payments will be made
Nov 13, 2018 · Sherry Ailsworth · 18 min read
This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention. Even if your brilliant cold email has slipped past the spam blockers and the
Nov 12, 2018 · Mike Coner · 4 min read
What is Retail Dispensary Compliance? There are over 18,000+ issued dispensary/retail licenses in the U.S. and growing. If you include retail stores that are selling hemp-related products it climbs up significantly. Compliance involves a lot of
Nov 8, 2018 · Freddie Laker · 4 min read
Freddie and Ben discuss whether work-life balance is an achievable goal for people with a passion for their work.Image sourceFor many entrepreneurs, work is life. They’re so passionate about what they do that they often
Nov 7, 2018 · Michelle Barry · 6 min read
SourceRebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky.Why?Because it takes years for a brand to
Nov 1, 2018 · Farzana Nasser · 7 min read
Why better customer experience is the new loyalty currency for travel and hospitalityIntroductionWith most airline companies focusing on boosting their profits, it seems that the most important factor in their success has been pushed aside:
Oct 25, 2018 · Freddie Laker · 1 min read
Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert designer, Juan Morales, to talk about how to manage the creative process with different
Oct 20, 2018 · Mike Coner · 3 min read
Improving customer loyalty is key to building a profitable cannabis brand.In many states, the first wave of cannabis novelty has faded. Selling cannabis products to people is not enough to differentiate yourself in an increasingly
Oct 20, 2018 · Jonathan Nail · 8 min read
I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention
Oct 15, 2018 · 5 min read
More consumers are using Amazon as their one-stop shop for product searches rather than going through search engines. Statistics show that in December 2014, 34 percent of U.S consumers were using search engines to conduct
Oct 4, 2018 · 4 min read
Life as a small business owner, consultant, or independent contractor can be a hair-raising experience. Many are skating on thin financial ice when they start out, with a very little margin for error. You never
Sep 20, 2018 · Freddie Laker · 4 min read
Learn the key dos and don’ts of networking from Freddie and Ben.“You know you’re an entrepreneur when you were speed networking at nine years old,” Ben jokes. It’s an integral part of your role, and
Sep 18, 2018 · Sherry Ailsworth · 7 min read
Stop spamming and achieve cold email greatness with these tips.I love LinkedIn. I’m a veteran of LinkedIn, proud to be one of its first million users. I love the idea that not only is my
Sep 13, 2018 · Freddie Laker · 1 min read
Oh Ship! A Conversation About Working Abroad This week on Oh Ship Ben Way and Freddie Laker reflect on business etiquette while working abroad, their best advice on working internationally and Freddie's current adventures in Amsterdam. Join
Sep 7, 2018 · Rob Gonda · 5 min read
Medical Technology & The Digital EconomyThis article originally appeared in Forbes.When thought leaders lay out a vision of revolutionizing healthcare in the coming years, it’s usually a fusion of medicine and ground-breaking technology. This calls to
Aug 28, 2018 · 6 min read
Key considerations for effective startup staffingEvery year, less than 10% — out of an estimated 100,000 technology startups — are considered promising enough to achieve the first round of investment from private equity or venture
Aug 21, 2018 · Freddie Laker · 8 min read
A step-by-step guide for creating and using UTM tracking codes in Google Analytics to understand your website trafficIf you’re responsible for creating and running digital marketing campaigns, you should know where most of your traffic
Aug 13, 2018 · Radha Badani · 6 min read
A brand positioning strategy isn’t an afterthought for your startup. Here’s why you need it now.Have you ever heard founders and entrepreneurs describe their startups as their “babies?” I totally get it. They work day
Aug 6, 2018 · Sherry Ailsworth · 6 min read
6 Top Questions to Ask During Your InterviewBe the candidate that stands out with intelligent questionsCongratulations! You’ve made it through the preliminaries, and your interview is scheduled. Now, all that remains is to ace your
Jul 24, 2018 · Rob Gonda · 5 min read
Far and wide across the consumer packaged goods (CPG) and retail economy, digital disruption is forcing legacy brands to radically reevaluate how they view production, distribution, and consumption in the digital age. Distribution and sales
Jul 23, 2018 · Melissa Pacheco · 7 min read
Your interview process is making a strong impression on prime candidates–for better or worse. These 5 easy steps will help you to hire only the best talent.As all hiring managers well know, it’s a tight
Jul 11, 2018 · Freddie Laker · 1 min read
Oh Ship! A Conversation About Travel This week on Oh Ship Ben Way and Freddie Laker discuss travel and their personal traveling tips and favorite hacks. Plus, Freddie shares his most treasured possession while demonstrating
Jul 2, 2018 · Freddie Laker · 1 min read
Oh Ship! A Conversation About Raising MoneyThis week on Oh Ship Ben Way and Freddie Laker discuss raising money. Growing a business is hard. It's even harder if you don't have readily accessible funds to do
Jun 26, 2018 · 6 min read
A Discord community is the next generation of social engagement You may not have heard of it yet, but Discord is a very popular voice and text chat platform, with over 130 million registered
Jun 22, 2018 · 6 min read
One thing that all effective campaigns have in common is that they connect with their audience at one level or another. Because of the sheer nature of athletic pastimes, sports marketing campaigns can help build
Jun 20, 2018 · Freddie Laker · 1 min read
This week on Oh Ship Ben Way and Freddie Laker discuss toxic cultures. Toxic cultures? Yes, a fantastic band name, but also a terrible environment for work, happiness, and success. Join them as they dive into
Jun 6, 2018 · Freddie Laker
This week on Oh Ship Ben Way and Freddie Laker discuss fundraising, Initial Coin Offerings (ICOs), and asks the hard questions like… "Are you a smile and a PowerPoint?" Watch the second episode below: To
Jun 5, 2018 · Melissa Pacheco · 6 min read
E-tail Connect in Miami was just a few weeks after ShopTalk, but it was a very different setting. The organizers of eTail Connect carefully selected 100 executives from some of the most innovative retailers to
Jun 4, 2018 · Freddie Laker · 1 min read
Oh Ship! is a new web series from Chameleon Collective Partners Freddie Laker and Ben Way. It's a light hearted conversation around entrepreneurship, investing and dealing with investors, running companies, innovation, any other random things
May 24, 2018 · Freddie Laker · 6 min read
It’s no secret that change is in the air. The traditional workplace is dissolving before our very eyes, and we’re seeing the rise of a new style of worker—one who is not defined nor confined
May 24, 2018 · Chameleon Collective · 4 min read
Advertising-Industry Legend Ari Merkin Joins Chameleon CollectiveFernand Fernandez, Rob Gonda and Ben Way also join the Collective that is designed to disrupt the linear hierarchy of the traditional agency and consulting business modelsChameleon Collective, a
May 22, 2018 · Freddie Laker · 6 min read
Innovative disruption and constant change are challenges for every business in this digital age of organizational uncertainty. From artificial intelligence to shifting algorithms, technology has irrevocably altered the foundations of the workplace. Where does this
May 22, 2018 · Radha Badani · 6 min read
Meditation and StrategyIn my last blog, I talked about the process I went through to find equilibrium and define my purpose that led me to join Chameleon Collective. The insights I uncovered through this journey
May 17, 2018 · Radha Badani
Finding Equilibrium Between Work and Personal GoalsA year ago, I started a new chapter in my professional life, making the difficult decision to leave the comfort and stability of a great job at an established company
May 15, 2018 · Mike Coner · 4 min read
Issues in Dispensary Inventory ManagementDispensary inventory management is a complex subject as is generally for any retail organization. However, cannabis dispensaries have to deal with a few unique complicating factors when handling inventory – and
Apr 13, 2018 · Veronika Sonsev · 6 min read
This post was originally posted on Forbes.com on MAR 29, 2018. You can access the original post here.Last week, leading retailers gathered in Las Vegas for Shoptalk, one of the world’s largest conferences for retail
Apr 13, 2018 · Brittney Kleinfelter · 7 min read
You may have seen the term “GDPR” buzzing around your LinkedIn feed or elsewhere on the internet, and rightly so: GDPR (General Data Protection Regulation) legislation is going into effect on May 25th of this
Apr 12, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on APR 12, 2018. You can access the original post here.Luxury brands are not known for allowing consumers to dictate trends and brand initiatives. They’ve had long-standing policies of
Apr 11, 2018 · Melissa Pacheco
Every company is looking to improve or grow their e-commerce business and drive better results for their digital marketing. The online market is expected to grow by 8-12%+ over the next few years so it’s
Mar 15, 2018 · Veronika Sonsev · 6 min read
This post was originally posted on Forbes.com on MAR 15, 2018. You can access the original post here. In the high-touch, highly subjective world of fashion, nobody thought computers would ever style customers and predict
Feb 28, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on FEB 28, 2018. You can access the original post here.What do community and packaged goods have in common? Plenty, according to Brandless, a new startup disrupting the
Feb 6, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on FEB 6, 2018. You can access the original post here.Breaking into the fashion industry isn’t a cakewalk—or catwalk. Like in many industries, incumbents have the advantage based
Jan 30, 2018 · Tena Crock · 3 min read
Image from NFR FlickrAs an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations
Jan 29, 2018 · Mike Coner · 3 min read
Inventory Optimization TacticsOver the past year, California has begun to revoke cannabis licenses for non-compliant businesses. Several other states are preparing to follow suit in an attempt to stabilize and validate their respective cannabis industries.For cannabis
Jan 22, 2018 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on JAN 22, 2018. You can access the original post here.Last week the retail industry flocked to New York City for the NRF Big Show. The conference brought
Dec 20, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on DEC 20, 2017. You can access the original post here.As more and more purchases move online, new categories of products start gaining ecommerce traction. Books and music
Dec 15, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on DEC 15, 2017. You can access the original post here.2017 has been a landmark year for the retail industry. With over 6,700 planned stores closures announced, this year
Nov 16, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on NOV 16, 2017. You can access the original post here.Working at AOL in the late 1990s, I watched countless innovative companies crumble after being acquired. Trailblazers like
Nov 6, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on NOV 6, 2017. You can access the original post here.It’s no secret that Amazon is disproportionately capturing more and more online customers compared to any of its
Oct 24, 2017 · Freddie Laker · 5 min read
We all know the importance of secure passwords and protecting your online identity, but many of us don’t fully understand the necessary precautions to take in order to prevent a hack. As a seasoned engineer,
Oct 18, 2017 · Valerie Paliwal Milovic · 5 min read
Digital operations aren’t sexy. It's a lot like the plumbing in your house. If not done right from the start, it gets messy. What are digital operations? They are the processes, procedures, structure and teams along with
Oct 12, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on OCT 12, 2017. You can access the original post here.With 6,300 stores shutting down this year, shopping appears to have moved from traditional brick-and-mortar retail to digital channels
Oct 6, 2017 · Veronika Sonsev · 3 min read
This post was originally posted on Forbes.com on SEP 28, 2017. You can access the original post here.Marketing isn't always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual
Sep 27, 2017 · 6 min read
What If You Went On A Permanent Vacation? After spending 3 incredible weeks in Asia, I’ve just returned to “reality” in NYC. Reluctantly, I said goodbye to reading by the pool, copious amounts of exotic food,
Sep 12, 2017 · Veronika Sonsev · 5 min read
This post was originally posted on Forbes.com on SEP 12, 2017. You can access the original post here.What do Farmville and face creams have in common from a marketing perspective? Plenty, according to Dermstore President,
Aug 10, 2017 · Veronika Sonsev · 7 min read
This post was originally posted on Forbes.com on AUG 1, 2017. You can access the original post here.Advertising on social is an ever-evolving area of customer acquisition. It’s increasingly challenging to acquire customers in a
Aug 8, 2017 · Lola Beltran Villamizar · 6 min read
Chameleon partner, Lou Kerner, featured a blog on Hackernoon's website covering the key takeways from the ICO conference call.On July 27, in partnership with Geektime, we held an hour long conference call with three crypto currency/ICO
Jul 5, 2017 · Melissa Pacheco · 4 min read
In today’s blogosphere littered with self-help articles and how-to guides, finding the right piece of interviewing advice can be both exhausting and elusive. So what’s the single most important piece of interview advice that I
Feb 21, 2017 · Veronika Sonsev · 6 min read
Life hacks share by Veronika Sonsev in her most recent article publish on inc.com by Springboard Enterprises Are there really ever enough hours in the day to get everything done? As a busy executive, it's important to focus
Feb 21, 2017 · Melissa Pacheco · 5 min read
[vc_row p_top="25px" p_bottom="25px"][vc_column][vc_column_text]Trust your gut. While using your gut as a mentor can be a great plan, it’s certainly easier said than done. For the longest time, I was hearing and reading that I needed
Dec 28, 2016 · Melissa Pacheco · 4 min read
[vc_row][vc_column][vc_column_text]Mentors are making a comeback. Especially in the high turnover, high competition world of tech, finding that one guide who will teach you everything you need to know to be a titan of industry is
Dec 16, 2016 · Melissa Pacheco · 7 min read
According to Sun Tsu, the ancient Chinese military strategist, “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” These words were just as relevant then as they
Oct 25, 2016 · Rebecca Churilla · 1 min read
On October 19th, we hosted a Future of Retail Dinner at the fabulous penthouse loft of Laurel Touby and Jon Fine. The main item on the agenda was “where is retail going and how do
Oct 7, 2016 · Melissa Pacheco · 6 min read
Are you always finding it's about "who you know?" Whether starting a new business or trying to commercialize an existing product, it's true that few things are as important as making and keeping the right
Dec 21, 2015 · Freddie Laker · 8 min read
Biotech is an area of technology that affects all of us in some way or other. It’s an area that I’ve grown increasingly interested in over the last couple of years as its innovations feel
Jul 2, 2015 · Freddie Laker · 1 min read
It's our challenges and obstacles that give us layers of depth and make us interesting. Are they fun when they happen? No. But they are what make us unique. And that's what I know for
Jun 16, 2015 · Freddie Laker · 12 min read
Virtual reality glasses and head mounted displays have jumped out of the realms of sci fi and into reality in recent times. They are not ubiquitous, or even part of the mainstream yet, but they
May 6, 2015 · Freddie Laker · 7 min read
April was a great month for innovation, ranging from exciting announcements from Tesla, Yahoo, and Microsoft to bleeding edge innovation from a group of British scientists.Tesla’s Home BatteryTesla have now widened their product range beyond
Apr 16, 2015 · Freddie Laker · 8 min read
For the last thirty years, since the birth of the Internet, both the physical and digital worlds have continued to evolve, with innovation after innovation. For most of that time, they have been two separate
Mar 20, 2015 · Freddie Laker · 6 min read
After attending SXSW nine times I’ve seen all manner of innovations, from the meaningless to the profound, there. I’ve launched a startup at SXSW in 2013 and even had my work recognized at the Interactive
Mar 5, 2015 · Freddie Laker · 9 min read
It’s Mobile World Congress (MWC) time again, which for anyone who doesn’t know is the world’s largest trade exhibition for those in the mobile industry. It’s where the manufacturers get to show off what’s new
Feb 27, 2015 · Freddie Laker · 5 min read
In acknowledgement of Black Tech Week, which celebrates African American innovators during the last week of Black History Month, we’re focusing this week’s article on five innovative black-led technology companies.I happen to work at a black-led
Feb 10, 2015 · Freddie Laker · 10 min read
The world is changing rapidly. There are always new ideas, new techniques, new ways to look at old problems, new problems to be solved. There is no shortage of truly innovative technologies to be found
Jan 26, 2015 · Freddie Laker · 9 min read
It’s fun to get back into the swing of things with Take Me To Your Leader. Our post covering the Best of CES 2015 covered everything from intelligent miniaturized robots that teach kids to program,
Jan 22, 2015 · Freddie Laker · 9 min read
CES has been and gone for another year. For the few people who have never heard of it, like those hiding in the hills near Hobbiton in New Zealand, CES stands for the Consumer Electronics
Jan 3, 2015 · Freddie Laker · 2 min read
Back to the Future with Take Me to Your Leader Our Blog was once called Take Me To Your Leader. Some people have asked my why it was called Take Me To Your Leader? I’m
Mar 2, 2014 · Freddie Laker · 10 min read
This profile piece on Pando touched on some very personal subjects I hadn't thought about in a long time. If you want some insights on my background I encourage you to read it. It was
Sep 30, 2013 · Freddie Laker
At CES 2012 in Las Vegas, amid a mass force-feeding of smart TVs, Freddie Laker had an epiphany: This smart TV thing is going to happen. Laker says the penetration of smart TVs reminds him
Aug 27, 2013 · Freddie Laker · 4 min read
If you’ve ever watched a television show aimed at children, you’ll notice that the characters often break the fourth wall to interact with their pint-sized audiences. The actors will pause after they ask a question in anticipation of a tiny voice shouting the answer on the other side of the screen. Children come to believe that the characters on TV can see and hear them just as clearly as they can see Big Bird and Sid the Science Kid.
Jul 21, 2013 · Freddie Laker · 4 min read
Temporal metadata isn’t currently being leveraged by the video industry — but it should be. No single development would be more important to the evolution of video, both online and offline, than evolving from today’s
Jul 19, 2013 · Freddie Laker · 3 min read
Tablet adoption is growing rapidly. The last quarter of 2012 saw tablet shipments surpass those of desktop PCs and notebooks for the first time, according to Mary Meeker’s recent Internet Trends report. A full fifth of
May 22, 2013 · Freddie Laker · 3 min read
With over 400 million people predicted to have Smart TVs by 2016, there is an impending “appification” of the TV that presents an enormous opportunity for brands, content creators and media companies. But chances are, few
May 12, 2013 · Freddie Laker · 4 min read
In August 2012 I left my job to build a new company and spend time an inordinate amount of time with digital avatars, including humans, robots, anime characters, and even pets. Over the course of
Feb 10, 2013 · Freddie Laker · 5 min read
The biggest problem facing Smart TVs is that their far smaller cousins, the Smartphone, have set the bar in consumer expectations. So here is what we have to do to actually make consumers care about
Nov 11, 2012 · Freddie Laker · 4 min read
The battle for your living room is heating up. And the software giant Microsoft is doubling down on its efforts to own your heart, mind, eyes, and ears in the living room. And from what
Sep 11, 2012 · Freddie Laker · 3 min read
The iPhone 5 rumor mill is in overdrive, but the focus of the speculation is misplaced. Looking ahead to the more connected Apple device ecosystem, I actually think that the iPhone 5 will be wider
Sep 7, 2012 · Freddie Laker · 4 min read
This article is by Freddie Laker, VP of global marketing strategy, and Hilding Anderson, research and insights director, both at SapientNitro.CMOs are struggling to adapt to a world that has fundamentally changed over the course
Mar 27, 2012 · Freddie Laker · 1 min read
If you're interested in China and how the digital and social media landscape will evolve globally in the next 15 years then you'll find this interesting.I wanted to share the presentation I gave at SXSW
Sep 20, 2011 · Rob Gonda · 1 min read
Google+ now finally open to the public "might" make me change my perception. Google+ (plus) launched early July on an invite only basis, which seems to have heavily skewed towards a geeky male US-based audience.
![The Future of Mobile Payments [Infographic]](https://chameleoncollective.com/wp-content/uploads/2017/04/GLG_Goodbye_Wallets_FINAL-L_1841.png)
Jul 12, 2011 · Rob Gonda · 1 min read
As smartphone vendors and mobile operators shift their strategies to incorporate wireless payment technologies into mobile phones, consumers will soon be able to drop their wallet and carry every piece of important payment information on
Jul 8, 2011 · Rob Gonda · 3 min read
Monday, 20 June. Review for The Re-Calibration of Form and Function Online by AOL, presented by Tim Armstrong, CEO – AOL, and Arianna Huffington – Co-founder, Editor-in-Chief – The Huffington Post.Huffington Post: Adrianna opened up,
Jul 7, 2011 · Rob Gonda · 7 min read
Monday, 20 June. Review for Beyond the Horizon by PHD, presented by Mark Holden, Global Strategy and Planning Director.Intro: The session was consistent with the overall 2011 theme of marketing technology – the role of
Jun 28, 2011 · Freddie Laker · 2 min read
A couple fun and digestible bits of digital content were shared with me today. Infographics and well edited videos seem to be used increasingly as a great form of self promotion but at the end
May 10, 2011 · Freddie Laker · 3 min read
If the typical Indian business owner thinks the much talked about smartphone revolution does not concern their business then they should think again. Given the rapid growth of the smartphone market, it is only a
May 10, 2011 · Rob Gonda · 2 min read
Google Inc. is preparing to unveil today a new online music service similar to a service recently launched by Amazon.com Inc., according to people familiar with the matter, a move that escalates the battle to
Mar 2, 2011 · Rob Gonda · 3 min read
The Digital Buzz blog posted today a new campaign by M&M called M&M’s Internet Invasion Game. The game was "developed" by BBDO Denmark, and there are tons of learnings we could get out of this.1. The M&M's
Oct 29, 2010 · Freddie Laker · 3 min read
Creative directors are not the key to delivering amazing creative ideas. We hold them up in high regard for their creative brilliance and original thinking but they are not the white knight sent in to
Oct 24, 2010 · Freddie Laker · 4 min read
If you’re not aware, the term Internet of Things refers to the interconnection of everyday objects (large and small) via an array of sensors and radio tags that would allow for a vastly “smarter” world
Sep 13, 2010 · Freddie Laker
We recently compiled lists of the best and worst ads from 2012. It's instructive to see just how much better modern advertising is compared to "modern" advertising from 40 years ago. So we flipped through the pages of "The
Sep 2, 2010 · Freddie Laker · 6 min read
In an increasingly global world, it's not unreasonable to believe that some tactics used in developed markets will be successful in China. But it's also important to recognize that new trends or even new uses
Apr 7, 2010 · Freddie Laker · 6 min read
It's easy to get caught up in today's trends or even focus on the next six months. Some of 2009's biggest trends included an increased emphasis on real-time search and information distribution, while distribution of
Mar 17, 2010 · Rob Gonda · 6 min read
I spoke to Omar L. Gallaga from austin360 blog right before my SXSW panel about emerging trends, including mobile, augmented reality, and social media, and he posted this interview on their blog; wanted to share a
Dec 12, 2009 · Rob Gonda · 3 min read
What does it take to make a successful iPhone application? Before answering what does it take to make a successful iPhone application we have to define what mak
Aug 26, 2009 · Freddie Laker · 4 min read
I'm sure I'm not the first one to tell you: We're in a recession.The doom has advertisers hanging signs along the lines of "Will Work For Food" on their agency walls, and marketers continue to
Jul 22, 2009 · Freddie Laker · 4 min read
Every once and a while I will engage in a conversation with someone — whether in the office, on the road, at Cannes, at the local eatery, you name it — and they will say
Jun 15, 2009 · Freddie Laker · 4 min read
Bob Garfield wrote a passionate article today about why he thinks Cannes is dead. Although I agree with Bob that many of the ads that have been celebrated at Cannes don’t represent the future of
Apr 29, 2009 · Freddie Laker · 4 min read
The past year, although troubling and difficult for many people, has been a fascinating period in advertising. It has caused fundamental shifts in the balance of power between traditional and digital shops and, more important,
Mar 30, 2009 · Freddie Laker · 6 min read
This is TMTYL's first guest blog post by Adam Needles. You'll see us doing this more frequently as we find more and more people that we think bring some very interesting opinions to the table.
Mar 24, 2009 · Rob Gonda · 5 min read
Part 1 / 2 of free social media monitoring and measurement: list of tools to be used in techniques described on Part 2 / 2 – Free Social Media Monitoring Techniques — interactive marketing blog
Mar 3, 2009 · Freddie Laker · 4 min read
Quite a bit of buzz has popped up around the new Skittles.com over the weekend and today. If you haven't seen the site, it's based on leveraging different social-media sites linked together by a
Mar 2, 2009 · Freddie Laker · 4 min read
The Super Bowl, the highest-profile TV event in the U.S. and one where the ads are as much a spectacle as the game itself, creates an immediate splash, letting loose an enormous amount of chatter
Nov 25, 2008 · Freddie Laker · 4 min read
In this tough economic climate it's important to strive to be your best at your job. There are layoffs all around and we must all aim to please both our clients and our company superiors.
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