Consider These Factors When Starting Your Home-Based Business
As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses starte...
Five Tips to Boost SEO For E-Commerce Websites
Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential...
Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They...
Oh Ship! A Conversation About Defining Success
Oh Ship! A Conversation About Defining Success This week on Oh Ship Freddie Laker is joined by special guest and creative director, Juan Morales, to talk about defining success, what it means to them and whether they think they’ve reached it. We also g...
41 Ways to Show VALUE When Cold-Emailing Prospects
This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention. Even if your brilliant cold email has slipped past the spam blockers and the user-defined filters, it must still rise throu...
Oh Ship! A Conversation About Work-Life Balance
Oh Ship! A Conversation About Work-Life Balance This week on Oh Ship Ben Way and Freddie Laker talk about work-life balance…or at least their version of it which begs the question: CAN entrepreneurs have a work-life balance? This duo tries to answer th...
How to Launch a Successful Rebranding Strategy
Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky. Why? Because it takes years for a brand to gain the trust and loyalty of its customers. Despite t...
Why Customer Experience is the Competitive Advantage You Didn’t Know You Needed
Why better customer experience is the new loyalty currency for travel and hospitality Introduction With most airline companies focusing on boosting their profits, it seems that the most important factor in their success has been pushed aside: the customers. ...
Oh Ship! A Conversation About the Creative Process
Oh Ship! A Conversation About the Creative Process This week on Oh Ship Freddie Laker is joined by special guest and expert designer, Juan Morales, to talk about how to manage the creative process with different types of clients, the challenges of being a ...
Retention: It’s About Developing Your Customer Experience Strategy
I’ve been in the e-commerce trenches since 1998, since the original dot.bomb days. I cut my teeth in the B2C acquisition, tweaking and optimizing the funnel, and have had my fair share in creating retention strategies for several clients. The biggest missed...