A Comprehensive Guide to Building a Consistent and Memorable Brand Identity You’ve spent months or even years building your brand, from creating your logo and brand message to establishing your brand voice and values. But how do you ensure that

Trying to decide which role to fill first if your business has neither?  Some newer executive titles have come into play over the past ten years, and we’re here to discuss two of them: the Chief Product Officer (CPO) and

When it comes to marketing, thinking big is usually the way to go. But what if thinking small could be the key to unlocking a whole new world of opportunities? Enter hyperlocal social media marketing – the secret weapon of

When I was a teenager in Ann Arbor, MI, I worked in the produce department of our local Kroger. As we were the closest grocery store to the University of Michigan’s graduate student family housing, every autumn, we would welcome

Introduction: Are you curious about how Google Ads generates responsive search ads (RSAs)? You’ve come to the right place! In this blog post, we will demystify some of the magic behind Google’s powerful advertising platform and provide actionable insights to

Predicting economic downturns can be a challenging task, as it involves assessing a range of economic, political, and social factors that can influence the direction of the economy. There is no shortage of opinions on the short-term economy.  Preparing for

Image Source And just like that… It has been almost two years since Apple released iOS 14! And boy, have we all felt it. This switcheroo consisted of a new privacy feature that gave users more control over sharing their