How are Leading Retailers and Direct-to-Consumer Brands Investing in Digital?
Chameleon Collective partnered with CommerceNext & Oracle to produce an industry-leading research study. Here are the top five takeaways from this research on DTC brands investments. Source A CommerceNext market research survey was recently published, repo...
5 Reasons Why EQ-Focused CMOs are the Future of Marketing
The Growing Importance of Marketing with Emotional Intelligence (EQ) and Why IQ is Quickly Taking a Back Seat The World Economic Forum report predicts that Emotional Intelligence (EQ) will become one of the top ten skills for employees by 2020. So with CMOR...
Cannabis Pioneers vs. Cannabis Innovators: Who Has the Advantage?
Being the first almost never means being the best. https://unsplash.com/photos/xyDQNmT6vSs In today’s innovation marketplace, everybody wants to be the first. Tech and non-tech companies alike are racing to raise capital for “crypto”, “blockchain,” a...
5 Strategies for Effectively Managing Your Brand Reputation on Amazon
Excellent feedback is the key to succeeding on Amazon’s platform. Source The quality of your reviews is one of the most significant factors determining the placement of your listing on Amazon. Products with excellent reviews receive higher prioritization wit...
How Blockchain Enables Next-Generation Data Governance
Blockchain technology is at the center of next-generation operating models. https://pixabay.com/en/blockchain-cryptocurrency-network-3277335 Data governance is dead. Although its principles are more important than ever, the operating models that today’s ente...
Emerging Roles in the Digital Economy
Over the past ten years, a huge array of never-before-imagined jobs have emerged while companies navigate the digital space. Navigating all the new roles being created by the digital economy can seem daunting. But this is why I chose to write this blog. What a...
The Art And Science of Building Great Brands: 6 Tips From The Trenches.
What you need for a successful brand strategy. Imagine this: The branding agency just left. After months of internal analysis, customer research and a not insignificant amount of money, the creative hotshots finally came back in and wowed you with their ideas....
5 Ways to Better Understand Your Customers, Today
Actionable methods to connect the entire organization with your end consumer. Source “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.” – Henry Ford There’s no doubt about it: to drive b...
Where AI Is Really Headed: Intelligence-as-a-Service
Complex, risky enterprise technology integrations will soon be a thing of the past. https://pixabay.com/en/artificial-intelligence-ai-robot-2228610/ Risk is at the heart of every capital enterprise. Someone who risks their resources investing in a potential bu...
Craft Cannabis Might Be the New Craft Beer – Here’s What That Means
The craft cannabis and craft beer markets have a lot in common. Here’s everything you need to know about these similarities. Source The craft cannabis and craft beer industries are part of a larger field of premium products made by similar people and geared...