5 Things Leading Retailers Do To Thrive In The Age of Amazon
Chameleon Collective Partner, Veronika Sonsev, recently attended Shoptalk, one of the world’s largest conferences for retail and e-commerce innovation. This is the full article highlighting five important things to thrive in the age of Amazon , originally p...
7 Mistakes to Avoid When Hiring an e-Commerce Director
Every retailer is looking to increase their e-commerce business and drive better results with their digital marketing. Since e-Commerce is expected to grow by 8-12%+ over the next few years, it’s no surprise that companies will be hiring more marketing pro...
GDPR vs. Marketing: Three Tips for Compliance and Marketing Success
You may have seen the term “GDPR” buzzing around your LinkedIn feed or elsewhere on the internet, and rightly so: GDPR (General Data Protection Regulation) legislation is going into effect on May 25th of this year. If your general counsel has already prepp...
Retail’s Big Show #NRF2018 Wrap-Up
Image from NFR Flickr As an eCommerce and Digital Marketing leader, mainly on the client side for 15+ years, I’m always trying to find ways to balance my curiosity around shiny cool technologies and practical innovations that lead to great return on investme...
3 Simple Security Tips to Protect Your Online Identity
We all know the importance of secure passwords and protecting your online identity, but many of us don’t fully understand the necessary precautions to take in order to prevent a hack. As a seasoned engineer, I have a huge confession to make: I was laz...
5 Operational Keys to Building a Digital House for Success
Digital operations aren’t sexy. It’s a lot like the plumbing in your house. If not done right from the start, it gets messy. What are digital operations? They are the processes, procedures, structure and teams along with the day to day execution need...
Why Keds Is Consumer Obsessed And You Should Be Too
Marketing isn’t always about the newest omnichannel tools and cutting customer acquisition costs. For Keds, the iconic casual sneaker brand worn by stars worldwide, it always starts and ends with the consumer. Chameleon Collective partner, Veronika Son...
The Lifestyle of a Digital Nomad
What If You Went On A Permanent Vacation? After spending 3 incredible weeks in Asia, I’ve just returned to “reality” in NYC. Reluctantly, I said goodbye to reading by the pool, copious amounts of exotic food, magnificent firework displays i...
The Secrets To Profitably Acquiring Customers On Facebook
Chameleon Collective Partner, Veronika Sonsev, recently interviewed Facebook marketing pro Emily Hickey who shared her playbook on driving super-aggressive Facebook growth for retailers and start-ups. This is the full interview, originally published in Forbes...
8 Things You Need To Know From The ICO Conference Call
Chameleon partner, Lou Kerner, featured a blog on Hackernoon’s website covering the key takeways from the ICO conference call. On July 27, in partnership with Geektime, we held an hour long conference call with three crypto currency/ICO thought leaders...