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facebook advertising mistakes

09 Apr5 Facebook Advertising Mistakes to Avoid for E-Commerce Growth


Getting your Facebook ads to perform better could be as simple as making a few minor fixes to avoid these Facebook…

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marketing procurement best practices

29 Mar5 Marketing Procurement Best Practices for Brands


Marketing Procurement Best Practices Here’s how to work with your agencies for procurement that delivers value without reducing investments. Source  …

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engaging ecommerce store

19 Mar8 Tips for Creating a Successful and Engaging Ecommerce Store


Creating an Engaging Ecommerce Store Online marketplaces like Amazon and Etsy could be a good way to test the market for…

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01 MarHow To Have A Love Affair With Marketing Procurement


How To Use Marketing Procurement Effectively As a marketing leader who has also spent time on the agency/supplier side of the…

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how to excel as a successful leader in 90 days

26 FebHow To Excel as a Successful Leader in the First 90 Days


Master the transition to a new leadership role with Michael Watkins’ advice. Ninety percent of leaders say the most challenging times…

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apple ios 14 privacy updates

21 JanNavigating Apple iOS 14 Privacy Updates for Facebook Advertisers & E-commerce Brands


The newest Apple software update will make tracking and data collection harder.   Two of the world’s tech giants are facing…

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how to successfully onboard remote employees

05 JanHow to Successfully Onboard Remote Employees


Optimize your onboarding with these five surefire strategies. The pandemic has thrown quite a few curve balls at companies around the…

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28 DecHow SEO and Search Ads Can Work Together


How SEO and Search Ads Can Work Together A lot of marketers have this general idea that everything under Search Engine…

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selling high-ticket items online

17 DecThe Key to Selling High-Ticket Items Online


5 ways to build trust with your customers and increase conversion The COVID-19 pandemic forced many businesses to move from selling…

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long term customer value

08 DecGetting Past the First Date: Five Steps to Long Term Consumer Value


THE IMPORTANCE OF LONG TERM CONSUMER VALUE While 2020 has urged everyone to focus on social distancing, a surprising number of…

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