4 Ways To Build Your Prospect Email List
An excerpt of this blog was originally published on WhatSayTheExperts.com Email Isn’t Dead. Email’s imminent demise has been heralded by media pundits for almost as long as I’ve been in the business–20 years now. And yet it remains a top 3 chan...
5 Ways to Improve Your Amazon Images and Increase Sales
Check out this guide for actionable tips you can implement today. There’s no denying that competition is fierce in the e-commerce market, and Amazon’s marketplace is no exception. Did you know that 70% of shoppers on Amazon never move past the first page o...
Psychographics: The Key to Successful Customer Targeting
Identify attitudes and motivations to find a common thread between your desired target customers using psychographics. Introduction It’s not easy picking a favorite One of the most poignant examples of a brand that focused its positioning on a single, specif...
Consider These Factors When Starting Your Home-Based Business
As evolving technology allows people like you and me to do more and more from the comfort of our own home, it’s easy to understand why the idea of starting your home-based business is growing in popularity. However, that doesn’t mean all businesses starte...
Five Tips to Boost SEO For E-Commerce Websites
Best Practice Tips for Practical and Technical Search Engine Optimization According to a 2017 Wolfgang Digital study, 43% of all e-commerce traffic comes from organic Google searches. Studies year after year show that mastering SEO for e-commerce is essential...
Case Study: Gap, Inc. Improves Marketing Results with a Personalized Approach
A conversation with Noam Paransky, SVP of Digital at Gap Inc., about their strategy and technology Savvy marketers know that today’s consumers are picky—they no longer respond to batch-and-blast marketing campaigns directed to a broad swath of buyers. They...
Oh Ship! A Conversation About Defining Success
Oh Ship! A Conversation About Defining Success This week on Oh Ship Freddie Laker is joined by special guest and creative director, Juan Morales, to talk about defining success, what it means to them and whether they think they’ve reached it. We also g...
41 Ways to Show VALUE When Cold-Emailing Prospects
This article was originally published in Medium. You’ve got a lot of competition when it comes to winning your prospect’s attention. Even if your brilliant cold email has slipped past the spam blockers and the user-defined filters, it must still rise throu...
Oh Ship! A Conversation About Work-Life Balance
Oh Ship! A Conversation About Work-Life Balance This week on Oh Ship Ben Way and Freddie Laker talk about work-life balance…or at least their version of it which begs the question: CAN entrepreneurs have a work-life balance? This duo tries to answer th...
How to Launch a Successful Rebranding Strategy
Source Rebranding is not for the weak. Not only does it take a tremendous amount of work and require a sizeable chunk of your budget; it’s also extremely risky. Why? Because it takes years for a brand to gain the trust and loyalty of its customers. Despite t...