A person holds a credit card in their hand, preparing to make a purchase. The top section of the card is visible, showing part of the magnetic strip and chip. In the background, there is a blurred view of a smartphone or a tablet screen—a modern scene reflecting contemporary commerce practices.
A person holds a credit card in their hand, preparing to make a purchase. The top section of the card is visible, showing part of the magnetic strip and chip. In the background, there is a blurred view of a smartphone or a tablet screen—a modern scene reflecting contemporary commerce practices.

Commerce

Harnessing the Potential of Retail and eCommerce for Business Growth

Commerce

In today’s ever-changing
business landscape, mastering the realm of commerce can make
all the difference.

We recognize the transformative power of commerce, encompassing consumer-focused retail, direct-to-consumer (D2C) eCommerce, and B2B eCommerce. Moreover, we understand the intricate interplay between commerce and the key pillars of your business: brand, marketing, sales,and customer experience.

Commerce

A person holds a smartphone showcasing a shopping app with a long floral dress on display. In the background, similar dresses and clothing are visible hanging on racks in what appears to be a boutique or clothing store, highlighting modern commerce practices.
A woman with long hair speaking to a salesman at a cosmetics counter in a well-lit store, engaging in commerce. The sales area is lined with various products. She smiles while he shows her a product sample. Many people are seen shopping in the background. A tan handbag sits on the counter.
A woman with long hair speaking to a salesman at a cosmetics counter in a well-lit store, engaging in commerce. The sales area is lined with various products. She smiles while he shows her a product sample. Many people are seen shopping in the background. A tan handbag sits on the counter.

Our approach blends these interconnected aspects to design a comprehensive effective strategy that propels your business forward on its transformation journey.

A screenshot displays an online store named "Hirshleifers" featuring women's accessories. The left side shows various items, including bags and hats, with a grid of product images. Highlighting good commerce practices, the right side showcases a brown "Puzzle Small Bag Neutral" priced at $3,150.

Spearheading Growth and Transformation in the Retail Landscape

The retail industry is undergoing a monumental shift, and Chameleon Collective is uniquely positioned to guide your business through that disruption. Our team—comprising former heads of retail divisions, seasoned buyers, and expert digital transformation experts —swiftly addresses the specific needs of our clients. We’ve provided leadership, strategies, and expertise to retail businesses aiming to expand their physical and online presence or undertake a complete business model transformation. 

Services Tailored for Commerce Transformation

Our services in the retail sector are designed to effectively ensuring smooth execution of strategies & growth.

Lead

A woman participates in a video conference on a laptop, with three other people visible on the screen. She is sitting at a desk with a stack of notebooks beside her, engaging in a professional discussion, sharing her experience and insights about our practices.
Our seasoned commerce leaders provide strategic guidance and operational oversight tailored to your specific commerce context, whether in retail or eCommerce. They help set the course for transformation.

Deliver

A person in a dark shirt is pointing at a whiteboard covered in red diagrams, flowcharts, and wireframes. They hold papers in their other hand, appearing focused on explaining marketing strategies and best practices illustrated on the whiteboard.
From platform developers to growth marketers, our subject matter experts ensure the successful execution of your commerce strategy, driving both retail and eCommerce growth.

Recruit

A person with short hair and glasses is sitting at a desk, talking on the phone. They are holding a pen and writing on some papers. Wearing a sweater with gray and white sections and a watch on their wrist, they seem focused, embodying our experience-driven practices.
Sustaining transformation requires the right in-house team. We help recruit talent to match your commerce operations, so that you can continue driving growth long after our engagement concludes.

Through these services, we stand ready to build your commerce strategy, set it in motion, and leave you ready for sustained growth.

Case Studies

Connecting on a deeper level with your audience.

Francesca’s eCommerce Transformation

Chameleon Collective revived Francesca achieving sales growth, increased social revenue, doubled search metrics in 45 days, and improved email strategies.

John Hardy, A Case For Growth

Chameleon Collective revitalized John Hardy's digital strategy leading to a stunning digital presence, tripling DTC revenue, and a transformative renaissance.

T-H Marine’s Sea to Sea Reimaging

Chameleon Collective amplified T-H Marine's eCommerce by 4x using strategic expertise, leading to a successful acquisition by OneWater Marine.

Case Study: Bugaboo Business Transformation

Chameleon Collective x Bugaboo: Reinventing Luxury Strollers in the Digital Age   Challenge: Bugaboo, a well-known luxury stroller company with a 20-year h

Case Study: Snap Finance Business Transformation

Chameleon Collective & Snap Finance: A Journey to Digital Reformation   Challenge: In 2020, a year of unprecedented challenges, Snap Finance found itse

Case Study: InRiver Business Transformation

Chameleon Collective & inRiver: A Transformative Partnership   Challenge: In 2007, Sweden saw the emergence of an innovative software-as-a-service firm

Collective Commerce Connoissers

Anete Nelsone

Anete Nelsone

Email Marketing Expert

Kim Walls

Kim Walls

Consultant &/C-Level Leader

Steve Rucker

Steve Rucker

Shopify Developer

Tena Crock

Tena Crock

Interim Leadership & Strategy

Elise de Saint Didier

Elise de Saint Didier

Partner | Executive Recruiting

Rob Gotlieb

Rob Gotlieb

Entertainment Focused CMO

Matt Rucker

Matt Rucker

Engineer - Fullstack Web

Jason Miller

Jason Miller

Senior Software Engineer

Vu Pham

Vu Pham

Data Scientist

Ben Barlow

Ben Barlow

Senior Growth Marketing

Monika Ryan

Monika Ryan

Partner & Executive Recruiter

Tasha Blackman

Tasha Blackman

Interim Marketing Leader

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices