Jim is a versatile, strategic leader who unlocks brand growth via marketing innovation and hands-on digital execution. With over 20 years of experience leading brand teams and professional services organizations, he balances boardroom strategy with clear, KPI driven operating plans.
His experience is wide ranging and includes guiding consumer and CPG brands as they transform for digital first, direct-to-consumer marketing models. As an operator, Jim has deep experience leading marketing programs including paid digital media, CRM/Email, analytics and brand content and creative. As a senior functional leader, he’s designed and staffed teams, led insourcing and outsourcing changes, and managed enterprise digital transformation programs. As an intrapreneur, he’s created and launched new corporate ventures.
Jim excels when brands need to rebuild or refresh their strategy and then drive great in-market execution. He’s a great partner to creative, media and technology vendors. He’s a natural leader and influences via collaboration, data, storytelling and excellent listening and analytical skills. Talent and team development is a passion for Jim.
