Caleb Ludwick

Caleb is an expert in Copywriting, Brand Voice and Messaging development, Brand Strategy, and Content Creation for clients ranging from start-ups to Fortune 500 companies.
Caleb Ludwick, a man with glasses and a friendly smile, sits casually on a small, orange, modern sofa with his hands clasped. He is wearing a light blue shirt, dark tie, grey jeans, and brown shoes. The backdrop is a dark brick wall and a wooden floor.

Caleb

Additional Details

Caleb works closely with C-Suites, in-house marketing teams, and designers to help clients connect with their customers and achieve business goals through meaningful, resonant messaging.

He has deep experience in the tech space (Square, Skuid, Elliptic); design and architecture (HOK, IDEO); healthcare (BlueCross BlueShield, Clinica Medicos); manufacturing (Mannington, Okamura); beauty (Naturopathica); food and beverage (Tennessee Stillhouse, Little Debbie); and nonprofits (Ashoka, The Future Project, Chattanooga Community Foundation).

His work has been honored by AIGA, New York Type Directors Club, San Francisco Design Week, and the Smithsonian National Design Museum.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Snap Finance Business Transformation

Creating Brand Identity

Case Study: Breeze Business Transformation

Robust Growth Marketing.

Marketing & Strategy Mentorship

New Brand Strategy

Case Study: Francesca’s Business Transformation

Brand Marketing Campaign

Email Evolution Strategy

Design Decoded: Tailoring a Brand’s True Stature

Case Study: Wind River Tiny Homes Business Transformation

Crafting Brand Identity

Messaging Update For Target Launch

Digital Potential Post-Bankruptcy

Claiming A Category

B2B, B2C Marketing Launch

Brand Resurrection

Brand Development

eCommerce Growth Strategy

Blue Collar Spirits

Manage Risk, Maximize Profit

Brand Voice, Taglines, and Key Messaging

Building An Audience

Voicing A Brand

Food Packaging Redesign

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