Brian Finegan

A cross-functional leader with 20 years experience in retail/CPG at Amazon, Jarden, and various startups. Brian leads product, marketing, sales, analytics and biz dev teams.

Brian

Additional Details

Interim CRO, with decades of experience driving growth through marketing, product innovation, distribution expansion, biz dev and high value partnerships in e-comm, marketplaces, D2C, licensing and traditional retail. He provides end to end leadership inclusive of product development, P&L creation, marketing/ads, pricing strategy, channel conflict and customer analytics across traditional retail (Costco, Wal-Mart, Dick’s, etc.), D2C, and Marketplace/E-comm (Amazon, WM, etc.).

He built and led Amazon’s Sports and Outdoors business development and brand acquisition teams, beating all goals and delivering thousands of new brands to the platform. Brian built Amazon’s Influencer Program, which delivered triple digit growth for brands and free cash flow for Amazon working with Influencers such as Zack Efron, Chris Pratt, and Serena Williams. He also built Amazon Sports first partner marketing program with the Boston Marathon, Fanatics and the X Games. Prior to Amazon, he led sales and marketing for Jarden Sports (K2, Rawlings, Coleman) where he was responsible for sell-in and assortment management to Amazon, Walmart, Costco, Dick’s Sporting Goods, Best Buy, etc.

He has an MBA from the Haas School of Business at UC Berkeley.

Case
Studies

Connecting on a deeper level with your audience.

Related Companies to This Chameleon

You're gaining a partner invested in your success, transforming not just your customer experiences, but your entire business.

Other Chameleons That Might Interest You

Melissa Pacheco

Melissa Pacheco

Executive Recruiter

Tom Dehnel

Tom Dehnel

Senior SEO Consultant

Bill Mirabito

Bill Mirabito

Interim VP eCommerce

Adam Rich

Adam Rich

Senior Content Strategist

Victoria Martinez

Victoria Martinez

Wordpress Developer

Danica Kombol

Danica Kombol

Marketing Strategist

Johnny Cate

Johnny Cate

Copywriter

Nick Surface

Nick Surface

Growth Marketing

Jeff SanGeorge

Jeff SanGeorge

Sr. SEO Consultant

Christa Patrylak

Christa Patrylak

Leader, Consumer Marketing

Uwe Hook

Uwe Hook

Interim CMO/CDO

Reyna Lopez

Reyna Lopez

Paid Media Consultant | B2C

JP Ward

JP Ward

Performance Marketing Lead

Erika Arevalo

Erika Arevalo

Sr. Growth Marketer - B2C

Insights From Our Collective Lens

Explore our blog for unique perspectives, insights, and thought leadership from our team of industry experts.

Our Approach

Our Practices