Michelle Barry

An award-winning B2B/Tech PR strategist and business writer with 20 years of experience. Specializes in enterprise tech, SaaS, insurtech, and B2B PE firms.
Michelle Barry, a woman with red hair pulled back, smiles confidently with her arms crossed. She is wearing a navy blue t-shirt featuring a red flower design. Tattoos are visible on both arms, and her background is plain white.

Michelle

Additional Details

Michelle is a trusted partner with nearly two decades of experience helping brands communicate better. Michelle has led award-winning PR teams for LEWIS PR, Davies Murphy Group, BridgeView Marketing, Red Lorry Yellow Lorry, and Metis Communications. Her specialty areas include enterprise tech, financial services, cybersecurity, insurtech, and martech. She also has experience working with Private Equity firms across their entire portfolio of companies. Michelle’s clients have been featured in the Wall Street Journal, Financial Times, People Magazine, CNN, Bloomberg, CNBC, Entrepreneur, Forbes, TechCrunch, Wine Spectator, and many more.

Her content campaigns have won multiple PR awards, including the PRSA Silver Anvil, the Holmes Report SABRE Award, and the Publicity Club Bellringer. Before becoming a PR professional, Michelle was a business and tech journalist and editor for 13 years. Today, she brings these skills to her media relations work as well as content writing and strategy,

Michelle’s clients value her experience, creativity, and results. She provides actionable advice and execution for companies relating to their corporate media strategy, company and product launches, brand refreshes or rebrands, marketing and PR content creation, corporate and product message development, crisis communications, and media training for executives and spokespeople.

Case
Studies

Connecting on a deeper level with your audience.

Case Study: Snap Finance Business Transformation

Ascendance in the US Insurtech Landscape

Website Overhaul

Revitalized PR Engagement

Reshaping Communication Strategy

Retail Industry White Paper

PR Transformation Journey

B2B, B2C Marketing Launch

Building a Digital Marketing Presence

PR For Relaunch

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