Public Relations Strategist
Michelle has spent most of her 19-year PR career working with B2B software companies. Chameleon clients include Vistaprint, Oracle, CommerceNext, performance marketing startup Tibrio and global e-commerce startup Flow. Michelle has led award-winning teams for some of the most prestigious B2B PR agencies in the world, including LEWIS, Red Lorry Yellow Lorry and Metis Communications. Previous software clients include Smartling, Thycotic, Intralinks, Falcon, PoliteMail, and Virtru. Her campaigns have won multiple PR awards, including the PRSA Silver Anvil, the Holmes Report SABRE Award, and the New England Publicity Club Bellringer. Before becoming a PR professional, Michelle was a business journalist and editor. Today, she brings these skills to her media relations work as well as marketing content writing and strategy,
Michelle provides actionable advice and execution for companies relating to their corporate media strategy, company and product launches, brand refreshes or rebrands, marketing and PR content creation, corporate and product message development, crisis communications, and media training for executives and spokespeople.