Michelle is a trusted partner with nearly two decades of experience helping brands communicate better and delivering proven results. Over the course of her career, Michelle has led award-winning PR teams for LEWIS PR, Davies Murphy Group, BridgeView Marketing, Red Lorry Yellow Lorry, and Metis Communications. Her specialty areas include hospitality, food & beverage, martech, fintech, cybersecurity, AI, automation, and insurtech. She also has experience working with Private Equity firms across their entire portfolio of companies. Michelle’s clients have been featured in the Wall Street Journal, Bloomberg, CNBC, Entrepreneur, Forbes, TechCrunch, and many more.
Her campaigns have won multiple PR awards, including the PRSA Silver Anvil, the Holmes Report SABRE Award, and the Publicity Club Bellringer. Before becoming a PR professional, Michelle was a business and tech journalist and editor for 13 years. Today, she brings these skills to her media relations work as well as content writing and strategy,
Michelle’s clients value her experience, creativity, and results. She provides actionable advice and execution for companies relating to their corporate media strategy, company and product launches, brand refreshes or rebrands, marketing and PR content creation, corporate and product message development, crisis communications, and media training for executives and spokespeople.