Brian Beise

Writer and brand voice specialist with 12+ years’ experience working with brands like NASCAR, Disney, SolutionReach, PepsiCo, Indo.xyz, Ole Smoky, Anova Fertility, and SteadyIQ.
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Brian

Additional Details

Brian Beise is a writer with more than twelve years’ experience helping brands connect with their audiences. Brian believes all great communication is concise and rooted in empathy, and he applies that belief to every message he crafts.

For four years before joining the Chameleon Collective, Brian worked for Gary Vaynerchuk, as part of VaynerX. He’s worked with brands like NASCAR, Disney, Sunsweet, Utz, George Dickel, Ole Smoky, and Ruby Falls, consulting on brand strategy, writing video scripts, creating social media content, crafting marketing campaigns, and more.

Voice is rooted in identity. It’s defined by a brand’s history, philosophy, mission, vision, etc. In other words, a brand’s voice is constant. Tone is rooted in empathy. It’s defined by audience, context, and goal. Who’re we talking to? Where and when? What do we want them to think, feel, or do? In other words, a brand’s tone varies. By crafting these two vital elements, Brian has helped clients across industries establish a brand with the consistency and flexibility to thrive.

Case
Studies

Connecting on a deeper level with your audience.

Visualizing Data Narratives

Website and Branding

Enchanted Brand Essence

Marketing Manager Placement

Case Study: Mielle Organics – Fractional CMO

Case Study: Axcel Learning – Fractional CMO

Ascendance in the US Insurtech Landscape

Enchanting Digital Presence

Narrative Meets Innovation

Brand Identity Triumph

Innovation Communication Breakthrough

Revitalized PR Engagement

Compassionate Care Branding

Case Study: INDOxzy – Distinct Branding Creation

Curl-Friendly Rebrand

Cycling Revolution Branding

Interim Digital Revitalization

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