“Make stuff people love.”
Whether you are rethinking an existing business line or considering a new initiative, Adam Rich leverages his years of consumer experience to help you grow, profit, and strengthen your brand. He has proven his skills in four key areas:
Concepting: Adam founded Thrillist, a beloved digital publication, and grew it from a 600-recipient NYC e-newsletter into a global lifestyle powerhouse that helps millions spend their time and money.
Execution: To bring that vision to life and keep Thrillist at the forefront of a turbulent media industry, Adam developed and executed everything from vertical expansions to channel strategies, digital experiences, and live events.
Curation: Thrillist’s recommendation-only content strategy is based on Adam’s knack for identifying trends and picking winners. In the nearly 20 years since its inception, Thrillist has launched thousands of businesses, from restaurants to financial literacy platforms.
Collaboration: As a consultant, Adam has delivered innovation and results for clients. He worked fully embedded at Klarna to develop and build a shopping discovery feed. For Retention.com he served as a one-man skunkworks to pioneer generative AI with a product recommendation publication and newsletter.
