Ben is a growth-minded, paid media expert with 10+ years experience managing performance marketing for B2B and B2C companies.
He has deep experience in various digital ad channels including Google, Bing, Meta, TikTok, LinkedIn, X, YouTube, Reddit, Snapchat, and programmatic display. He understands how to leverage each to help grow a business.
He’s a strong proponent of experimentation and moving fast. He likes to think outside the box and do whatever it takes to help increase revenue.
He specializes in paid media management, e.g. SEM (Google, Bing), paid social (Meta, TikTok, LinkedIn, X), and mobile apps ads (ASA, Google). He also has experience with tools in web analytics (Google Analytics), attribution (Attribution App, AppsFlyer, Measured), and keyword research (SEMRush).
